Manager, Marketing Strategy and Analytics

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Written by AI from the job title and company, not by ServiceTitan, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager of Marketing Strategy and Analytics at ServiceTitan plays a pivotal role in driving the company's marketing strategies through data-driven insights and strategic planning. This position encompasses the oversight of comprehensive marketing analysis, the development of actionable strategies, and the fostering of interdisciplinary collaboration to enhance marketing efficiency and effectiveness. The successful candidate will be instrumental in advising on best practices, refining marketing campaigns, and ensuring alignment with ServiceTitan's business objectives.

Job Responsibilities

• Lead the formulation and execution of marketing strategies based on thorough market research and data analysis.
• Oversee marketing analytics, providing insights to inform decision-making and optimize marketing performance.
• Collaborate with cross-functional teams to align marketing strategies with organizational goals and product offerings.
• Develop and monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns.
• Conduct regular audits and analyses of marketing programs, recommending improvements to maximize ROI.
• Manage budget allocation and resource planning for marketing initiatives.
• Mentor and develop a team of analytics professionals, fostering a culture of continuous improvement and innovation.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• 5+ years of experience in marketing strategy and analytics roles within a fast-paced environment.
• Demonstrated proficiency in data analysis and familiarity with marketing analytics tools such as Google Analytics, Tableau, or similar software.
• Strong understanding of digital marketing trends and best practices.
• Excellent communication and collaboration skills, with the ability to present complex data in an understandable manner.
• Proven leadership abilities and experience in managing diverse teams.

Technologies & Tools

The Manager of Marketing Strategy and Analytics will utilize a variety of technologies and tools to perform their duties effectively. Key tools include marketing automation platforms such as HubSpot or Marketo, data visualization software like Tableau or Power BI, and web analytics tools such as Google Analytics. Proficiency in CRM systems like Salesforce, as well as familiarity with social media analytics tools, will also be essential to support data-driven decision-making.

Ideal Candidates

Ideal candidates for this position will possess strong analytical skills paired with creative problem-solving abilities. They should exhibit a deep understanding of marketing principles while being adept at interpreting complex data sets to derive actionable insights. A successful Manager of Marketing Strategy and Analytics will be a strategic thinker and an effective communicator, capable of leading teams and collaborating across departments to achieve business goals. Candidates should display a results-oriented mindset and a passion for continuous learning in the evolving marketing landscape.