Manager, Media Operations & Ad Technology

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Written by AI from the job title and company, not by Synergy Interactive, so some details may not match this job. The employer's own page has the real description.

The Manager of Media Operations & Ad Technology at Synergy Interactive will oversee the planning, implementation, and optimization of media strategies and technology solutions to maximize advertising performance. This role is responsible for managing a team focused on the integration of media platforms and ensuring seamless execution of advertising campaigns. The ideal candidate will demonstrate extensive knowledge of digital advertising technologies while fostering a culture of collaboration and innovation within the team.

Job Responsibilities

• Lead the media operations team in executing ad campaigns and optimizing performance across platforms.
• Develop and implement innovative strategies for media buying and audience targeting.
• Manage relationships with media vendors and technology partners to drive effectiveness and efficiency.
• Analyze campaign performance data and provide actionable insights for continuous improvement.
• Oversee the implementation of ad technology solutions and ensure alignment with business goals.
• Coordinate cross-functional collaboration with marketing, data analytics, and creative teams.
• Conduct market research to stay abreast of trends in media operations and digital advertising.
• Provide training and mentorship to team members to enhance skill development and foster a positive work environment.

Qualifications

• Bachelor's degree in Marketing, Business, Advertising, or a related field; Master’s degree preferred.
• 5+ years of experience in media operations, digital advertising, or a related field.
• Proven experience managing teams and leading cross-functional projects.
• Deep understanding of ad technology and platforms such as DSPs, DMPs, and analytics tools.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Exceptional communication and interpersonal skills to effectively work with diverse teams.
• Ability to adapt to a fast-paced and changing environment while maintaining high performance standards.

Technologies & Tools

The Manager of Media Operations & Ad Technology will predominantly utilize a variety of tools and technologies including, but not limited to, Demand-Side Platforms (DSPs), Google Analytics, Adobe Analytics, Ad Servers, Customer Data Platforms (CDPs), programmatic advertising tools, and project management software such as Asana or Trello for operational efficiency.

Ideal Candidates

Ideal candidates for this position will possess a blend of analytical prowess and creative thinking, showcasing a passion for digital advertising and media technology. They should be proactive leaders and collaborators who thrive in dynamic environments. A strong candidate will have demonstrated success in driving results through effective media strategies and possess a continual desire to innovate and improve operations to enhance client satisfaction.