Manager, Media Planning / Buying (eCommerce / Search )

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Job Overview

The Manager of Media Planning / Buying (eCommerce / Search) at KINESSO will be responsible for developing and executing comprehensive media strategies that align with clients' eCommerce objectives. This role entails managing the media planning and buying process across search platforms, optimizing campaigns to maximize performance, and collaborating with cross-functional teams to deliver actionable insights. The ideal candidate will demonstrate expertise in digital media, a strong analytical mindset, and a passion for driving results through effective media campaigns.

Job Responsibilities

• Develop and implement media plans that support client eCommerce goals.
• Analyze and optimize search marketing campaigns to enhance performance metrics, including ROI, CPA, and CTR.
• Manage relationships with key vendors and partners to negotiate optimal pricing and placement opportunities.
• Monitor and report on campaign performance, making data-driven decisions to drive improvements.
• Collaborate with creative teams to ensure alignment between media buying strategies and ad creative.
• Stay informed about industry trends and emerging technologies to continually refine strategies.
• Lead a team of media buyers, providing mentorship and fostering a collaborative work environment.
• Conduct regular client meetings to communicate progress, insights, and future strategies.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in media planning and buying, preferably within the eCommerce or digital space.
• Strong analytical skills with proficiency in data analysis and performance metrics evaluation.
• In-depth knowledge of search marketing platforms such as Google Ads and Bing Ads.
• Experience with media buying tools and analytics software, including social media platforms.
• Exceptional communication and presentation skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong negotiation skills and experience with vendor management.

Technologies & Tools

The Manager, Media Planning / Buying will utilize a variety of technologies and tools to execute their responsibilities effectively. Key tools may include Google Ads for search campaign management, analytics platforms for performance tracking and reporting, and project management software to facilitate collaboration within the team. Familiarity with data visualization tools will be advantageous for presenting insights to clients and stakeholders.

Ideal Candidates

The ideal candidate for the Manager, Media Planning / Buying position will possess strong leadership qualities and a proactive approach towards problem-solving. They will be detail-oriented and results-driven, with a keen ability to adapt to changing market dynamics. Effective communication skills will be critical, along with the capacity to work collaboratively across teams. A genuine enthusiasm for digital marketing and a commitment to continuous learning will contribute to their success in this role.