Manager of Email & SMS Marketing

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Written by AI from the job title and company, not by ARMRA, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager of Email & SMS Marketing at ARMRA will be responsible for developing and executing data-driven marketing campaigns across email and SMS platforms. This role will partner with cross-functional teams to enhance customer engagement, optimize messaging strategies, and drive conversion rates. The manager will also be tasked with analyzing campaign performance, segmenting audiences, and implementing best practices to improve overall marketing effectiveness while ensuring alignment with our brand's voice and objectives.

Job Responsibilities

• Develop and implement comprehensive email and SMS marketing strategies to drive customer acquisition and retention.
• Design, execute, and automate marketing campaigns, ensuring timely delivery and adherence to best practices.
• Analyze campaign performance metrics and use data insights to optimize future marketing efforts.
• Manage audience segmentation and targeted messaging to improve engagement rates and conversions.
• Collaborate with the content and design teams to create compelling, brand-aligned messaging.
• Maintain compliance with email marketing regulations, privacy laws, and industry standards.
• Monitor industry trends and emerging technologies to ensure ARMRA remains competitive in its marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• Minimum of 3-5 years of experience in email and SMS marketing, preferably in a managerial role.
• Proficiency in marketing automation tools and CRM systems.
• Strong analytical skills with the ability to interpret data and derive insights for improved performance.
• Excellent written and verbal communication skills.
• Experience with A/B testing, audience segmentation, and campaign optimization strategies.
• Knowledge of SEO, social media integration, and digital marketing best practices is a plus.

Technologies & Tools

The Manager of Email & SMS Marketing will utilize various technologies and tools such as marketing automation platforms (e.g., Mailchimp, HubSpot), customer relationship management (CRM) software (e.g., Salesforce), analytical tools (e.g., Google Analytics), and data visualization tools. Familiarity with coding languages like HTML and CSS for email design will also be beneficial. Staying updated with latest marketing technologies and industry tools is essential for the effective execution of this role.

Ideal Candidates

The ideal candidate for this position will possess a strategic mindset with a creative flair, enabling them to develop engaging marketing campaigns that resonate with diverse audiences. They should be data-driven, able to leverage analytics for decision-making, and demonstrate excellent organizational and project management skills. Strong interpersonal skills are vital for collaboration with cross-functional teams, and the candidate should have a proactive approach to learning and adapting to rapid changes in the marketing landscape. A genuine passion for enhancing customer experiences through innovative communication strategies will set the ideal candidate apart.