Manager of Marketing & Digital Strategy - Lifestyle and Independent - Remote

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Written by AI from the job title and company, not by Remington Hospitality, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager of Marketing & Digital Strategy for Remington Hospitality, focused on the Lifestyle and Independent sectors, will be responsible for the development and execution of comprehensive marketing strategies that elevate brand awareness, drive engagement, and increase revenue across platforms. This role will involve overseeing digital marketing campaigns, managing social media presence, conducting market research, and collaborating with cross-functional teams to ensure alignment with overall business objectives. The ideal candidate will leverage data-driven insights to craft innovative marketing solutions that resonate with target audiences and enhance guest experiences.

Job Responsibilities

• Develop and implement marketing strategies for the Lifestyle and Independent hotel sectors.
• Oversee and optimize digital marketing campaigns, including SEO, PPC, email marketing, and social media.
• Conduct competitive analysis and market research to identify trends and opportunities.
• Collaborate with the design team to create compelling marketing materials and visuals.
• Analyze and report on the performance of marketing initiatives using key performance metrics.
• Manage the marketing budget and ensure effective allocation of resources.
• Foster partnerships with local businesses and influencers to enhance brand visibility.
• Lead and mentor the marketing team, driving a culture of innovation and excellence.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is preferred.
• Minimum of 5 years of experience in marketing, with a focus on digital strategies.
• Proven track record of successfully managing marketing campaigns in the hospitality or lifestyle sector.
• Strong analytical skills and proficiency in data analysis tools.
• Excellent communication and interpersonal skills, with a strong ability to collaborate across teams.
• Demonstrated leadership skills with the ability to inspire and motivate a team.
• Familiarity with CRM systems, marketing automation tools, and website analytics platforms.

Technologies & Tools

The Manager of Marketing & Digital Strategy will utilize a variety of technologies and tools critical for effective marketing operations. Key tools include Google Analytics for data analysis, social media management platforms like Hootsuite or Sprout Social, email marketing software such as Mailchimp or Constant Contact, and CRM systems like Salesforce. Familiarity with graphic design tools such as Adobe Creative Suite may also be beneficial for creating visual content.

Ideal Candidates

The ideal candidate for this position is a highly creative and strategic thinker who possesses a strong understanding of the hospitality market and consumer behavior. They should be results-oriented, with a passion for crafting compelling narratives that resonate with diverse audiences. Exceptional project management skills are crucial, alongside the ability to manage multiple tasks and deadlines in a fast-paced environment. Candidates should be adaptable, tech-savvy, and possess a keen interest in emerging marketing trends to effectively innovate and implement best practices.