Manager, Paid Search & Shopping (SEM)

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Written by AI from the job title and company, not by Eyeful Media, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Paid Search & Shopping (SEM) at Eyeful Media is pivotal in developing and executing effective paid search strategies that drive traffic, generate leads, and increase brand visibility. This role encompasses oversight of campaign development, execution, and optimization, alongside collaboration with cross-functional teams to ensure alignment with business objectives. The successful candidate will leverage analytical insights to inform decision-making and enhance performance across various digital platforms while mentoring and leading a dynamic team of SEM professionals.

Job Responsibilities

• Develop and implement comprehensive paid search and shopping strategies that align with business goals.
• Manage and optimize SEM campaigns on platforms such as Google Ads and Bing Ads for maximum ROI.
• Analyze performance metrics to provide actionable insights and recommendations to improve campaign efficiency.
• Conduct keyword research and competitive analysis to identify new opportunities for growth.
• Lead a team of SEM specialists, providing training, mentorship, and performance feedback.
• Collaborate with internal teams, including SEO, content, and design, to enhance overall marketing efforts.
• Manage budgets and ensure adherence to spending guidelines while maximizing exposure and conversions.
• Stay informed about industry trends, best practices, and emerging technologies in the SEM landscape.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; Master’s degree preferred.
• 5+ years of experience in paid search marketing, with at least 2 years in a managerial role.
• Proficiency in SEM tools and platforms, including Google Ads, Bing Ads, and Google Analytics.
• Strong analytical skills with a data-driven approach to campaign management and reporting.
• Exceptional communication skills, both written and oral, for cross-departmental collaboration.
• Ability to thrive in a fast-paced environment with changing priorities and deadlines.
• Experience in eCommerce methods and shopping campaigns is desirable.

Technologies & Tools

The Manager, Paid Search & Shopping (SEM) will utilize advanced technologies and tools such as Google Ads, Bing Ads, Google Analytics, SEMrush, and various bid management software. Familiarity with tracking and reporting tools, as well as CRM systems, will also be essential for monitoring campaign effectiveness and customer engagement.

Ideal Candidates

Ideal candidates for the Manager, Paid Search & Shopping (SEM) position will possess a keen analytical mindset and a passion for digital marketing. They should be proactive problem-solvers with a strong ability to adapt strategies based on data insights and market shifts. Excellent leadership qualities, paired with the ability to motivate and inspire team members, are crucial. The candidate should be a strategic thinker with a collaborative spirit, capable of working effectively across departments to achieve common goals.