Manager, Performance Marketing (Search)

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Written by AI from the job title and company, not by TravisMathew, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Performance Marketing (Search) at TravisMathew is responsible for leading the search marketing strategies and initiatives, driving customer engagement, and optimizing digital marketing performance across search channels. This role involves working closely with cross-functional teams to enhance brand visibility, manage paid search campaigns, and analyze performance metrics to inform strategic decisions. The candidate will utilize industry best practices to elevate the effectiveness of our online marketing efforts and contribute to the overall growth of the company.

Job Responsibilities

• Develop, implement, and manage comprehensive search marketing campaigns to meet key business objectives.
• Conduct keyword research and competitive analysis to inform bidding strategies and enhance campaign performance.
• Monitor, analyze, and report on campaign performance metrics to identify opportunities for optimization.
• Collaborate with creative teams to produce compelling ad copy and landing pages that drive conversions.
• Oversee budget allocation across campaigns and ensure efficient spending to maximize ROI.
• Stay abreast of industry trends, algorithm changes, and emerging search marketing techniques.
• Lead a team of marketing professionals, providing guidance and support in professional development.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in digital marketing, with a strong focus on search engine marketing (SEM).
• Proficiency with Google Ads, Microsoft Advertising, and other search marketing platforms.
• Strong analytical skills, with experience utilizing tools such as Google Analytics, SEMrush, or similar platforms.
• Excellent verbal and written communication skills.
• Demonstrated ability to manage budgets and optimize campaign performance effectively.
• Leadership experience, with the ability to inspire and mentor team members.

Technologies & Tools

The Manager, Performance Marketing (Search) will utilize a range of technologies and tools to execute and analyze marketing campaigns effectively. Key software includes Google Ads for campaign management, Google Analytics for performance tracking, and various marketing automation platforms. Familiarity with A/B testing tools, SEO tools like Moz or Ahrefs, and data analysis software will also be beneficial in optimizing marketing strategies and achieving desired results.

Ideal Candidates

Ideal candidates for the Manager, Performance Marketing (Search) position will be detail-oriented professionals with a strong analytical mindset and a results-driven approach. They should possess exceptional communication skills, capable of conveying complex data insights to diverse teams. A proactive attitude, coupled with a passion for digital marketing and continuous learning, will be key in adapting to the fast-paced e-commerce environment. Candidates who demonstrate strong leadership capabilities and a collaborative spirit will thrive in this role, contributing significantly to TravisMathew's ongoing success.