Manager, Product Marketing & Commercial Strategy

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Written by AI from the job title and company, not by Phil, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Product Marketing & Commercial Strategy at Phil, Inc. will play a pivotal role in shaping the company’s product positioning and commercial initiatives. This position entails the development and execution of comprehensive marketing strategies that align with the company's objectives. The successful candidate will lead cross-functional teams to analyze market trends, develop unique selling propositions, and enhance product offerings to ensure competitive advantage in the marketplace.

Job Responsibilities

• Develop and implement marketing strategies that align with company goals and drive product adoption.
• Conduct market research to identify opportunities and develop product positioning that highlights our value proposition.
• Collaborate with product development teams to provide insights on customer needs and market demands.
• Create and manage marketing campaigns, including content development, promotional strategies, and digital marketing efforts.
• Monitor and analyze product performance metrics to refine and improve marketing efforts.
• Build and maintain relationships with key stakeholders and external partners to enhance brand visibility.
• Lead a team of marketing professionals and coordinate with sales teams to align on commercial strategies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• Minimum of 5 years of experience in product marketing or commercial strategy roles.
• Proven track record of successful product launches and marketing campaigns.
• Strong analytical skills with the ability to interpret market data and derive actionable insights.
• Excellent verbal and written communication skills for effective stakeholder engagement.
• Experience in leading cross-functional teams and managing multiple projects simultaneously.
• Familiarity with digital marketing tools and platforms.

Technologies & Tools

The Manager, Product Marketing & Commercial Strategy will utilize a variety of tools and technologies to support marketing efforts and strategy development. Familiarity with marketing automation platforms such as HubSpot or Marketo, analytics tools like Google Analytics, as well as CRM software such as Salesforce, is essential. Proficiency in collaboration and project management tools like Asana or Trello will also be beneficial to ensure seamless execution of marketing initiatives.

Ideal Candidates

The ideal candidate for the Manager, Product Marketing & Commercial Strategy position will possess a strategic mindset coupled with creative problem-solving abilities. They should be adaptable, exhibiting a strong desire to innovate and enhance marketing strategies. Excellent leadership and interpersonal skills are crucial in promoting collaboration within teams and across departments. A strong self-starter attitude with the ability to drive initiatives independently, as well as a keen eye for detail, will greatly contribute to the success of this role.