Manager, Search Engine Optimization (SEO)

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Written by AI from the job title and company, not by Revlon, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Search Engine Optimization (SEO) at Revlon will be responsible for developing and executing comprehensive SEO strategies that enhance organic search visibility, drive traffic, and improve online engagement. This role will oversee the SEO team, collaborate with cross-functional departments, and utilize analytics to refine ongoing SEO efforts. The individual will ensure that Revlon's online presence aligns with brand objectives, maximizes the digital footprint, and meets overall marketing goals.

Job Responsibilities

• Develop and implement effective SEO strategies in alignment with overall marketing objectives.
• Conduct keyword research and analysis to inform content strategy and site optimization.
• Monitor, analyze, and report on performance metrics using analytics tools.
• Collaborate with content creators to ensure SEO best practices are integrated into content production.
• Manage SEO projects and initiatives, ensuring timely completion and goal attainment.
• Stay up-to-date on industry trends, algorithm changes, and emerging technologies.
• Conduct competitor analysis to identify opportunities for growth and improvement.
• Train and mentor team members on SEO techniques and strategies.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in SEO and digital marketing.
• Proven track record of successful SEO campaigns with measurable results.
• Strong analytical skills with experience in Google Analytics, SEMrush, or similar tools.
• Excellent written and verbal communication skills.
• Familiarity with HTML, CSS, and website management platforms.
• Ability to work collaboratively in a fast-paced, cross-functional environment.

Technologies & Tools

The Manager, SEO will utilize a variety of technologies and tools to effectively manage SEO strategies. This includes but is not limited to Google Analytics for performance tracking, SEMrush for keyword analysis and competitive research, content management systems (CMS) like WordPress, and tools for A/B testing. Familiarity with HTML/CSS is also beneficial for optimizing website structures and content.

Ideal Candidates

The ideal candidate for the Manager, Search Engine Optimization position at Revlon is a strategic thinker with a strong analytical mindset, capable of adapting to the continuously changing digital landscape. They possess a keen sense of creativity combined with data-driven decision-making skills. The successful individual will be a motivational leader, fostering teamwork and collaboration while demonstrating the ability to achieve goals in a timely manner. Excellent problem-solving skills, a passion for online marketing, and a dedication to staying ahead of industry trends are essential traits for this role.