Manager, Search | Growth Marketing Team

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Written by AI from the job title and company, not by DEPT®, so some details may not match this job. The employer's own page has the real description.

Overview

The Manager of Search within the Growth Marketing Team at DEPT® will be a pivotal role responsible for driving strategic search initiatives to enhance the organization’s online presence and profitability. This position requires a robust understanding of search engine optimization (SEO) and analytics, along with the ability to lead a dynamic team. The successful candidate will work cross-functionally to implement innovative search marketing strategies, analyze performance data, and position DEPT® as a leader in the digital marketing space.

Job Responsibilities

• Develop and execute comprehensive search marketing strategies to increase website traffic and visibility.
• Lead and mentor a team of SEO specialists and analysts, providing guidance and support in their professional development.
• Analyze and report on search performance metrics, utilizing data to refine and optimize strategies.
• Collaborate with cross-functional teams including content, social media, and web development to integrate search initiatives into broader marketing efforts.
• Stay current with industry trends, search algorithm updates, and best practices to maintain a competitive edge.
• Manage the budget for search marketing programs, ensuring maximum ROI and resource allocation.
• Implement A/B testing and other optimization techniques to improve campaign effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus.
• Minimum of 5 years of experience in search marketing or a related role, with a strong track record of campaign success.
• Proficient in analytics tools such as Google Analytics, SEMrush, or similar platforms.
• In-depth knowledge of SEO and paid search strategies, including proficiency in keyword research and competitive analysis.
• Experience managing a team and leading projects effectively.
• Exceptional communication and interpersonal skills, with the ability to collaborate across multiple departments.
• Strong analytical and problem-solving abilities.

Technologies & Tools

The Manager of Search will routinely use a variety of technologies and tools to optimize search efforts. Key platforms include Google Analytics for tracking and analyzing web traffic data, SEMrush for keyword research and competitive analysis, and various content management systems (CMS) for website updates. The role may also involve using marketing automation tools that facilitate campaign management and performance reporting.

Ideal Candidates

Ideal candidates for this position will possess a strategic mindset with a strong emphasis on data-driven decision-making. They will be adaptable, able to thrive in a fast-paced environment, and demonstrate exceptional leadership capabilities that inspire and motivate their team. A keen interest in digital marketing trends and a passion for continuous learning will further distinguish candidates as ideal fits for the Manager, Search position at DEPT®.