Manager /Senior Manager Marketing, Dietary Supplements Premix -Plainsboro or Kaiseraugst

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Job Overview

The Manager/Senior Manager of Marketing for Dietary Supplements Premix at DSM-Firmenich will be responsible for strategizing and executing marketing initiatives that drive the growth and profitability of the dietary supplement premix product line. This role entails market analysis, aligning product offerings with customer needs, developing marketing campaigns, and collaborating with cross-functional teams to enhance product visibility and market penetration across various channels. The candidate will play a vital role in shaping innovative marketing solutions while ensuring alignment with corporate goals and delivering outstanding results in a competitive market landscape.

Job Responsibilities

• Develop and implement comprehensive marketing strategies for dietary supplements premix products to maximize market share.
• Conduct thorough market research and competitive analysis to identify trends and opportunities within the dietary supplement sector.
• Collaborate with R&D and supply chain teams to align product development with market needs and regulatory compliance.
• Create and manage marketing budgets, ensuring effective allocation of resources to meet strategic objectives.
• Lead the design and execution of marketing campaigns, including digital, events, and traditional advertising initiatives.
• Establish and maintain strong relationships with customers, distributors, and stakeholders to enhance product positioning and customer satisfaction.
• Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement.
• Train and mentor junior marketing personnel, fostering a culture of learning and development within the team.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5-7 years of marketing experience within the dietary supplements or food industry.
• Proven track record of developing successful marketing strategies that drive revenue growth.
• Strong analytical skills with the ability to interpret market data and translate findings into actionable strategies.
• Exceptional communication and interpersonal skills, capable of engaging diverse audiences.
• Proficient in digital marketing tools and techniques, with a strong understanding of social media platforms.
• Experience in project management, with the ability to manage multiple tasks concurrently and meet deadlines.

Technologies & Tools

This position will utilize a variety of technologies and tools to streamline marketing efforts and enhance productivity. Key tools will include CRM software for tracking customer interactions and sales data, marketing automation platforms for efficient campaign execution, data analytics tools for performance tracking, and project management software for coordinating cross-functional initiatives. Familiarity with social media management tools and content management systems will also be essential for executing digital marketing strategies.

Ideal Candidates

The ideal candidate for this position will embody strategic thinking, creativity, and a results-driven mindset. They should demonstrate strong leadership capabilities, with a passion for innovation and a deep understanding of the dietary supplement market. A successful individual in this role will possess excellent problem-solving skills, agility in adapting to changing business dynamics, and the ability to collaborate effectively with diverse teams. Furthermore, a customer-centric approach, combined with an analytical mindset, will enable them to craft effective marketing strategies that resonate with target audiences.