Manager / Senior Manager Product Marketing

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Written by AI from the job title and company, not by Leapwork, so some details may not match this job. The employer's own page has the real description.

Overview

The Manager/Senior Manager of Product Marketing at Leapwork will be responsible for driving the product marketing strategy that enhances market awareness, demand generation, and overall customer engagement for our innovative automation platform. The ideal candidate will work closely with cross-functional teams to understand customer needs, define product positioning, and develop go-to-market strategies. This role requires a strategic thinker with strong leadership skills and a passion for technology and automation.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies that align with the company’s goals and objectives.
• Collaborate with product management to define product positioning, messaging, and value propositions for our automation solutions.
• Conduct market research to identify customer needs and competitive landscape, translating insights into actionable marketing tactics.
• Lead product launches, ensuring effective communication of product features and benefits across all channels.
• Work with sales teams to develop tools and materials that enhance product knowledge and support the sales process.
• Create and manage marketing campaigns to generate demand and improve product adoption.
• Evaluate the success of marketing initiatives using analytics and metrics to drive continuous improvement.
• Build and maintain strong relationships with internal stakeholders and external partners to foster collaboration and innovation.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is preferred.
• A minimum of 5-8 years of experience in product marketing, preferably within the technology or SaaS industry.
• Demonstrated success in managing product marketing strategies that drive customer engagement and revenue growth.
• Strong analytical skills with the ability to interpret data and market research to inform decision-making.
• Exceptional communication skills, both verbal and written, with the ability to craft compelling narratives.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• Proficiency in marketing automation tools and CRM platforms (e.g., HubSpot, Salesforce).

Technologies & Tools

The Manager/Senior Manager of Product Marketing will utilize various technologies and tools including marketing automation platforms like HubSpot, customer relationship management systems such as Salesforce, and analytics tools for performance tracking. Familiarity with digital marketing technologies, content management systems, and project management software is also essential in driving successful marketing initiatives.

Ideal Candidates

Ideal candidates for this position will possess a mix of strategic thinking, creativity, and technical acumen. They are self-motivated leaders who enjoy tackling challenges and have a keen ability to understand and fulfill customer needs. Strong interpersonal skills and an enthusiasm for collaboration will be critical, along with a proactive approach to problem-solving and a results-driven mindset. A genuine interest in technology and automation innovations will also set the successful candidate apart.