Manager Technical Marketing (Remote)

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Written by AI from the job title and company, not by Cisco, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager Technical Marketing at Cisco will be responsible for leading efforts to articulate the value of Cisco's technical offerings in the marketplace. This role requires an in-depth understanding of both customer needs and the technical aspects of products to develop compelling marketing strategies. The successful candidate will work closely with sales, product management, and engineering teams to ensure that marketing initiatives align with product development and customer engagement efforts, thereby enhancing Cisco’s position as a leader in the technology sector.

Job Responsibilities

• Develop and execute strategic marketing plans that highlight Cisco’s technical offerings.
• Collaborate with cross-functional teams to create marketing collateral, including whitepapers, case studies, and presentations.
• Lead product demonstrations and technical workshops to showcase product features and benefits to customers and partners.
• Analyze market trends and customer feedback to refine messaging and product positioning.
• Manage a team of marketing professionals and provide mentorship while fostering a collaborative work environment.
• Monitor the effectiveness of marketing campaigns and adjust strategies as required to optimize reach and engagement.
• Present marketing strategies and results to senior management and stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in technical marketing or related fields within the technology industry.
• Proven experience working in cross-functional environments and managing teams.
• Strong understanding of networking technologies, cloud solutions, and cybersecurity.
• Exceptional verbal and written communication skills.
• Proficiency in utilizing marketing analytics tools to assess campaign performance.
• Ability to translate complex technical concepts into clear, compelling marketing messages.

Technologies & Tools

The Manager Technical Marketing will engage with a variety of technologies and tools to facilitate effective marketing strategies. These may include customer relationship management (CRM) systems such as Salesforce, marketing automation tools like HubSpot, and analytical software such as Google Analytics. Proficiency in using Adobe Creative Suite for creating marketing materials, as well as collaboration tools like Slack and Microsoft Teams for team coordination, is also beneficial.

Ideal Candidates

Ideal candidates for this position will possess a blend of technical acumen and marketing expertise, coupled with strong leadership abilities. They should be innovative thinkers, capable of crafting strategic initiatives that resonate with diverse audiences. A results-oriented mindset combined with excellent communication skills and an ability to navigate complex technical environments will be critical in ensuring success in this role. Candidates should also have a passion for technology and an eagerness to stay updated with industry trends.