Manager Technical Marketing (Remote)

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Job Overview

The Manager Technical Marketing at Cisco is responsible for leading the development and execution of strategic marketing initiatives that promote Cisco's cutting-edge technology solutions. The role involves collaboration with cross-functional teams to craft compelling messaging and deliver impactful marketing campaigns aimed at various customer segments. The ideal candidate will utilize technical knowledge and industry insights to enhance customer engagement, drive demand generation, and support the sales process while ensuring alignment with Cisco's overall business objectives.

Job Responsibilities

• Lead the technical marketing team in the creation of product messaging, value propositions, and marketing collateral for Cisco's technology solutions.
• Develop and execute go-to-market strategies that effectively communicate product benefits to target audiences.
• Collaborate with product management and engineering teams to understand product capabilities and critical differentiators.
• Create technical content including white papers, case studies, and presentations that highlight Cisco’s solutions and their benefits.
• Coordinate product demonstrations and training for internal sales teams and external partners.
• Analyze market trends and customer feedback to refine marketing strategies and improve overall customer satisfaction.
• Engage with external stakeholders, including industry analysts, to enhance Cisco's visibility and credibility in the marketplace.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field; an MBA is preferred.
• Minimum of 5 years of experience in technical marketing or product marketing within the technology sector.
• Strong understanding of networking, cybersecurity, cloud computing, or related technologies.
• Excellent written and verbal communication skills, with a focus on technical content creation.
• Proven project management skills with the ability to lead cross-functional teams.
• Experience in managing marketing campaigns and analyzing their effectiveness.
• Ability to adapt to fast-paced environments and handle multiple projects simultaneously.

Technologies & Tools

The Manager Technical Marketing at Cisco will utilize a variety of technologies and tools, including customer relationship management (CRM) software, marketing automation platforms, data analytics tools, and collaboration software. Familiarity with social media marketing tools, content management systems (CMS), and project management applications will also be essential to streamline workflows and enhance productivity.

Ideal Candidates

Ideal candidates for the Manager Technical Marketing position will demonstrate a blend of technical acumen and creative marketing skills. They should possess strong analytical capabilities to interpret market data and translate technical features into compelling marketing messages. A collaborative mindset and excellent interpersonal skills are essential for effectively engaging with diverse teams and stakeholders. Candidates who can bring innovative ideas, adaptability, and a results-driven approach to the role will thrive at Cisco.