Manager Technical Marketing (Remote)

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Written by AI from the job title and company, not by Cisco, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager of Technical Marketing at Cisco plays a pivotal role in bridging the gap between technical product development and market outreach. This position is responsible for formulating strategic marketing initiatives, leading product promotion efforts, and managing cross-functional teams to ensure that Cisco's cutting-edge technologies are effectively communicated to our customers. Furthermore, the Manager of Technical Marketing will leverage in-depth product knowledge and industry experience to drive engagement, facilitate customer education, and enhance product marketability.

Job Responsibilities

• Develop and implement comprehensive technical marketing strategies that align with business goals.
• Lead a team of technical marketers, providing guidance and mentoring to enhance their skills and performance.
• Collaborate with product management and engineering teams to understand product features and customer benefits.
• Create technical content, including white papers, datasheets, and presentations for various stakeholders.
• Manage product launches and promotional activities, ensuring alignment across all channels.
• Analyze market trends and customer needs to inform product development and marketing strategies.
• Coordinate with sales teams to provide necessary training and support for customer engagement.
• Track and report on marketing performance metrics, making data-driven adjustments to strategies as needed.

Qualifications

• Bachelor’s degree in Marketing, Business, Engineering, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in technical marketing or product marketing within the technology sector.
• Strong understanding of networking, cybersecurity, or cloud technologies.
• Exceptional communication skills, with a proven ability to convey complex technical concepts to non-technical stakeholders.
• Experience in leading cross-functional teams and managing multiple projects simultaneously.
• Proficiency in data analysis and marketing performance metrics.
• Familiarity with digital marketing tools and CRM software.

Technologies & Tools

In this role, the Manager of Technical Marketing will utilize a variety of technologies and tools to enhance productivity and effectiveness. Key tools include marketing automation platforms, CRM systems such as Salesforce, project management software like Asana or Trello, and data analytics tools for tracking marketing performance. Familiarity with collaborative tools such as Microsoft Teams and Slack will also be essential for facilitating communication within the team and across departments.

Ideal Candidates

The ideal candidate for the Manager of Technical Marketing position at Cisco is an innovative and strategic thinker who thrives on collaboration and is passionate about technology. They exhibit a strong blend of technical knowledge and marketing expertise, with the ability to engage effectively with both technical and non-technical audiences. Excellent leadership qualities, adaptability in a fast-paced environment, and a commitment to fostering team development and success are key characteristics that will make someone a perfect fit for this role.