Manager Technical Marketing (Remote)

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Written by AI from the job title and company, not by Cisco, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager of Technical Marketing at Cisco will play a pivotal role in bridging the gap between product development and market needs. This position requires a strategic thinker who can lead a team of technical marketers to articulate the value proposition of Cisco products effectively. The ideal candidate will be responsible for developing compelling product messaging that resonates with target audiences, while also collaborating with cross-functional teams to drive successful product launches and marketing initiatives in a fast-paced environment.

Job Responsibilities

• Develop and implement comprehensive technical marketing strategies that align with Cisco’s business goals.
• Lead, mentor, and coach a team of technical marketing professionals to enhance their skills and performance.
• Collaborate with product management and engineering teams to understand product features and benefits.
• Craft engaging technical content including product datasheets, webinars, and technical whitepapers.
• Conduct market research and competitor analysis to identify trends and inform marketing strategies.
• Manage relationships with external partners and stakeholders for seamless marketing integration.
• Facilitate product demonstrations and technical training sessions for internal teams and customers.
• Measure and report on marketing campaign effectiveness, using insights to drive continuous improvement.

Qualifications

• Bachelor's degree in Marketing, Business, Engineering, or a related field; MBA preferred.
• Minimum of 5 years of experience in technical marketing or related roles, preferably in the technology sector.
• Strong understanding of networking, cybersecurity, or software products.
• Exceptional written and verbal communication skills, with the ability to convey complex information clearly.
• Proven experience in leading cross-functional teams and managing multiple projects simultaneously.
• Proficient in analyzing data to drive marketing decisions and campaign strategies.
• Technical proficiency with marketing automation tools and CRM systems.

Technologies & Tools

The Manager of Technical Marketing will utilize a variety of technologies and tools to enhance marketing efforts and streamline processes. This includes content management systems, marketing automation platforms (such as HubSpot or Marketo), CRM software (like Salesforce), data analytics tools, and collaboration platforms (such as Slack and Microsoft Teams). Familiarity with digital marketing tools and web analytics is essential for tracking campaign performance and audience engagement.

Ideal Candidates

The ideal candidate for the Manager of Technical Marketing role at Cisco will possess a dynamic blend of creativity and technical acumen. They should be solution-oriented, with a proven ability to think strategically and adapt rapidly to changing market conditions. A strong team player with exceptional leadership skills, they will have demonstrated experience in fostering collaboration across various departments. Moreover, they should showcase a passion for technology and an eagerness to stay updated on industry trends, ensuring that marketing strategies are both innovative and impactful.