Manager, Video and Programmatic Media

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Job Overview

The Manager, Video and Programmatic Media at Ovative Group will be responsible for overseeing the strategic development and execution of video and programmatic media initiatives. This role requires a deep understanding of digital media trends, analytical proficiency, and the ability to collaborate effectively with both internal teams and clients. The successful candidate will leverage data-driven insights to optimize campaigns, drive brand visibility, and maximize ROI while managing a dynamic team of media professionals.

Job Responsibilities

• Lead the planning, execution, and optimization of video and programmatic media campaigns.
• Analyze campaign performance metrics and provide actionable insights to enhance effectiveness.
• Collaborate closely with account managers, creative teams, and clients to align media strategies with overall business objectives.
• Manage vendor relationships and negotiate contracts to secure optimal media buying rates.
• Stay updated on industry trends and emerging technologies to ensure competitive advantages in media strategy.
• Supervise a team of media specialists, providing mentorship, training, and performance feedback.
• Prepare and deliver presentations to clients, showcasing campaign performance and strategic recommendations.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on video and programmatic media.
• Strong analytical skills with experience in data interpretation and reporting.
• Proficiency in media planning tools such as Google Ads, DV360, or similar platforms.
• Excellent communication and presentation skills, both written and verbal.
• Demonstrated leadership abilities and team management experience.

Technologies & Tools

The Manager, Video and Programmatic Media will work extensively with a variety of technologies and software tools relevant to the digital marketing landscape. Familiarity with programmatic ad platforms (such as Google DV360, The Trade Desk), analytics tools (such as Google Analytics, Adobe Analytics), and project management software (like Asana or Trello) will be critical in effectively managing campaigns and analyzing performance data.

Ideal Candidates

Ideal candidates for this position are proactive, strategic thinkers who possess a strong passion for digital marketing and media. They thrive in a fast-paced environment, exhibit strong organizational skills, and have a collaborative mindset. A successful Manager, Video and Programmatic Media should demonstrate an ability to lead diverse teams, inspire creativity, and manage complex projects with attention to detail. Candidates should also show resilience and adaptability in the dynamic nature of the digital landscape.