Manager/Senior Manager, Client Experience (Performance Marketing)

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Job Overview

The Manager/Senior Manager of Client Experience (Performance Marketing) at Unlock Health will be responsible for elevating our client engagement strategies to optimize performance marketing outcomes. This role involves overseeing the development and execution of tailored marketing initiatives, ensuring they meet client expectations, and driving measurable results. The individual will lead a dynamic team, collaborate with cross-functional departments, and implement innovative solutions that enhance the overall customer journey, leading to sustained client satisfaction and retention.

Job Responsibilities

• Develop and execute comprehensive client experience strategies that align with performance marketing objectives.
• Lead a team of marketing professionals to deliver high-quality performance marketing campaigns tailored to client needs.
• Facilitate regular communication with clients to understand their performance goals and provide strategic insights.
• Analyze campaign data to identify trends and recommend improvements to enhance client satisfaction and performance results.
• Collaborate with creative, analytics, and technical teams to implement seamless client solutions.
• Establish and manage key performance indicators (KPIs) to measure the success of client initiatives.
• Provide ongoing training and development for team members to foster growth and innovation within the department.
• Act as the primary point of contact for client escalations, resolving issues efficiently and effectively.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is preferred.
• Minimum of 5–7 years of experience in client experience management, performance marketing, or a related field.
• Demonstrated experience in developing and executing successful marketing strategies that drive client engagement and performance.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent leadership and team management skills with a proven track record of fostering collaborative work environments.
• Proficient in utilizing marketing automation tools and CRM software.
• Exceptional communication and interpersonal skills to effectively engage with clients and cross-functional teams.

Technologies & Tools

The Manager/Senior Manager will primarily utilize various technologies and tools including Customer Relationship Management (CRM) software, marketing automation platforms, and analytical tools such as Google Analytics and Tableau. Proficiency in performance marketing channels and digital marketing tools is essential to ensure effective campaign execution and measurement.

Ideal Candidates

The ideal candidate for this position possesses a results-oriented mindset with a passion for enhancing client experiences through innovative marketing strategies. They demonstrate exceptional leadership abilities, fostering a culture of collaboration and accountability within their team. Adaptability and a proactive approach to problem-solving are key traits, along with a strong commitment to delivering excellence in client service. A strategic thinker with keen analytical skills and a remarkable ability to translate data into actionable insights will thrive in this role.