Manager/Sr. Manager, Performance Marketing

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by IGNITE Fitness Holdings, so some details may not match this job. The employer's own page has the real description.

Overview

The Manager/Sr. Manager, Performance Marketing at IGNITE Fitness Holdings will play a pivotal role in designing, implementing, and optimizing marketing strategies that drive user acquisition, engagement, and retention across various channels. This leadership position demands a data-driven mindset, excellent analytical skills, and the ability to work collaboratively across departments to achieve business objectives. The successful candidate will utilize their expertise in performance marketing to ensure the effective allocation of marketing budgets and to maximize return on investment for all campaigns.

Job Responsibilities

• Develop, execute, and manage performance marketing strategies across multiple channels including SEM, SEO, email, social media, and display advertising.
• Analyze marketing data and key performance indicators to derive insights and make data-driven decisions for continuous improvement.
• Oversee the budget for performance marketing, ensuring effective allocation and optimization of resources.
• Collaborate with cross-functional teams including Sales, Product, and Content Marketing to create integrated marketing campaigns.
• Lead performance marketing team, providing mentorship, guidance, and performance evaluations to drive team success.
• Stay current with industry trends and best practices to ensure that the company utilizes the most effective marketing strategies.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• A minimum of 5-7 years of experience in performance marketing or digital marketing roles.
• Proven track record of managing large-scale marketing campaigns with measurable outcomes.
• Strong analytical skills, with experience using data analytics tools such as Google Analytics, Tableau, or similar.
• Excellent communication and interpersonal skills, with the ability to work effectively with diverse teams.
• Familiarity with marketing automation platforms and CRM software.

Technologies & Tools

The Manager/Sr. Manager, Performance Marketing will utilize a variety of technologies and tools to optimize marketing performance, including but not limited to Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, and various email marketing platforms. Familiarity with marketing automation software and CRM systems will be crucial for tracking customer interactions and executing targeted campaigns.

Ideal Candidates

Ideal candidates for this position will possess a strong strategic mindset paired with exceptional analytical capabilities. They should demonstrate a deep understanding of performance marketing principles and have the ability to interpret complex data to inform marketing strategies. Strong leadership qualities, a collaborative spirit, and a passion for fitness and health are essential traits that will contribute to success in this role. Candidates should be proactive, adaptable, and have a willingness to stay ahead of industry trends and emerging technologies.