Marketing Account Manager

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Written by AI from the job title and company, not by Mastech Digital, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Account Manager at Mastech Digital will be responsible for overseeing client relationships, managing marketing campaigns, and ensuring the successful execution of marketing strategies to achieve client objectives. This role involves coordinating with internal teams to deliver effective marketing solutions, analyzing campaign performance, and providing insights to clients. The ideal candidate will possess strong communication skills and a comprehensive understanding of marketing principles, allowing them to nurture client partnerships effectively and drive business growth.

Job Responsibilities

• Manage and develop relationships with key client accounts to ensure customer satisfaction and retention.
• Coordinate the planning and execution of marketing campaigns across various channels.
• Analyze campaign performance metrics and provide actionable insights to clients.
• Collaborate with internal teams, including creative, analytics, and digital marketing, to deliver strategic solutions.
• Prepare regular reports and presentations to communicate progress and results to clients.
• Conduct market research to identify trends and opportunities for client growth.
• Assist clients in defining marketing objectives and strategy alignment.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3+ years of experience in client account management or a similar role.
• Strong understanding of marketing principles and campaign management.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and analytics software.
• Strong organizational and project management skills.
• Aptitude for building and maintaining professional relationships.

Technologies & Tools

The Marketing Account Manager will utilize a variety of technologies and tools, including but not limited to customer relationship management (CRM) software such as Salesforce, digital marketing platforms like Google Ads and social media management tools, as well as analytics tools such as Google Analytics and HubSpot for performance tracking and reporting. Proficiency in MS Office Suite is also essential for report preparation and communication tasks.

Ideal Candidates

The ideal candidates for the Marketing Account Manager position will exhibit strong interpersonal skills and a proactive approach to problem-solving. They will be detail-oriented, able to multitask effectively, and possess a keen insight into marketing trends and client needs. A collaborative spirit and the ability to work well under pressure are essential traits, alongside a genuine passion for delivering exceptional service and cultivating lasting client relationships.