Marketing Account Manager (PPC Experience)

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Written by AI from the job title and company, not by FirmPilot, so some details may not match this job. The employer's own page has the real description.

Overview

FirmPilot is seeking an experienced Marketing Account Manager specializing in Pay-Per-Click (PPC) advertising to join our dynamic team. The successful candidate will be responsible for managing multiple client accounts focusing on strategic digital marketing initiatives, primarily through PPC campaigns. This role requires a keen understanding of digital marketing trends, data analysis, and the ability to communicate effectively with clients to ensure their marketing objectives are met and exceeded.

Job Responsibilities

• Develop, implement, and manage PPC campaigns to maximize ROI for clients.
• Conduct keyword research and selection for PPC campaigns to optimize reach and engagement.
• Monitor, analyze, and report on campaign performance, adjusting strategies as necessary.
• Collaborate with clients to understand their business needs and objectives, providing tailored marketing solutions.
• Stay up to date with industry trends, best practices, and platform changes to ensure optimal strategies.
• Manage budgets effectively and ensure efficient spending across campaigns.
• Provide exceptional client service, responding to inquiries and providing regular updates on campaign performance.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of hands-on experience managing PPC campaigns, preferably in an agency setting.
• Proficient in Google Ads and Google Analytics, with relevant certification preferred.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Excellent communication skills, both verbal and written, with a client-focused approach.
• Proficient with Microsoft Office Suite and related tools for reporting and analysis.

Technologies & Tools

The Marketing Account Manager will utilize various digital marketing tools and software to enhance campaign effectiveness. Key technologies include Google Ads, Google Analytics, Microsoft Excel, and other PPC tools for bid management and competitive analysis. Familiarity with CRM software and project management tools will also be beneficial for coordinating tasks and client communications.

Ideal Candidates

Ideal candidates for the Marketing Account Manager role at FirmPilot are those who possess a strong analytical mindset paired with exceptional organizational skills. They should demonstrate a proactive attitude and an eagerness to continuously learn and adapt in a fast-paced environment. Strong interpersonal skills are essential, allowing effective communication with clients and colleagues alike. A successful candidate will be detail-oriented and able to manage multiple campaigns simultaneously while maintaining a high standard of quality and responsiveness.