Marketing Analytics and eCommerce Manager

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Written by AI from the job title and company, not by American Plastics, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Marketing Analytics and eCommerce Manager at American Plastics will play a critical role in driving the company’s online presence and optimizing marketing strategies through data-driven insights. This position entails analyzing market dynamics, customer behaviors, and the effectiveness of marketing campaigns. The successful candidate will also lead eCommerce initiatives while collaborating with various teams to enhance customer experiences and improve conversion rates.

Job Responsibilities

• Develop and implement comprehensive marketing analytics strategies to measure campaign effectiveness and ROI.
• Oversee eCommerce operations, ensuring website functionality, content accuracy, and user engagement are optimized.
• Conduct market research to identify trends, customer needs, and competitive landscapes to inform marketing strategies.
• Collaborate with product and sales teams to align marketing efforts with business objectives.
• Create detailed reports and presentations to communicate findings and recommendations to stakeholders.
• Identify opportunities for improving customer journeys and optimizing the conversion funnel.
• Manage digital marketing campaigns across various platforms and assess their performance through analytics.
• Lead a team of marketing analysts and eCommerce specialists, fostering a culture of continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in marketing analytics and eCommerce management.
• Proficient in data analysis tools such as Google Analytics, Tableau, or similar software.
• Strong understanding of SEO, SEM, and digital marketing best practices.
• Excellent analytical and problem-solving skills, with attention to detail.
• Demonstrated ability to lead and inspire a team.
• Effective communication skills for presenting insights and recommendations to various audiences.

Technologies & Tools

The Marketing Analytics and eCommerce Manager will utilize a variety of technologies and tools to effectively perform their duties. Key tools include Google Analytics for data tracking and analysis, CRM software to manage customer relationships, eCommerce platforms such as Shopify or Magento, and marketing automation tools like HubSpot or Marketo. Familiarity with A/B testing tools and SEO software will also be essential to monitor performance and enhance marketing strategies.

Ideal Candidates

Ideal candidates for this position will possess a strong analytical mindset coupled with a passion for digital marketing and eCommerce. They should be data-driven decision-makers who thrive in fast-paced environments while demonstrating leadership capabilities. An innovative approach to problem-solving, alongside excellent communication skills, will facilitate effective collaboration across teams. The successful candidate will be adaptable, with a continuous learning attitude, ready to embrace industry changes and apply new strategies to achieve business goals.