Marketing Analytics and Technology Manager

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Written by AI from the job title and company, not by ThinkMarkets, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Analytics and Technology Manager at ThinkMarkets is responsible for the strategic oversight of marketing analytics and technology initiatives. This role will involve developing and implementing analytical frameworks that drive marketing effectiveness, enhancing customer engagement through data-driven insights, and managing the marketing technology stack to optimize campaign performance. The ideal candidate will collaborate cross-functionally to translate data insights into actionable strategies that enhance customer experience and propel business growth.

Job Responsibilities

• Develop and manage the marketing analytics framework to measure campaign effectiveness and ROI.
• Oversee the implementation and optimization of marketing technologies, including CRM and automation tools.
• Conduct in-depth analysis of customer data to inform marketing strategies and tactics.
• Collaborate with cross-functional teams to design and integrate data-driven marketing initiatives.
• Provide regular reports and dashboards to senior leadership on marketing performance metrics.
• Stay updated on emerging marketing technologies and industry trends to leverage innovation.
• Train and mentor team members on data analysis methodologies and tools.

Qualifications

• Bachelor’s degree in Marketing, Business, Data Science, or a related field. A Master’s degree is preferred.
• Minimum of 5 years of experience in marketing analytics or related roles, preferably in a financial services environment.
• Strong proficiency in data analytics tools and software (e.g., Google Analytics, Tableau, SQL).
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Exceptional analytical skills with the ability to interpret complex datasets and translate findings into actionable insights.
• Excellent communication skills, both written and verbal, with the ability to present data to non-technical stakeholders.
• Hands-on experience managing cross-functional projects and collaborating with diverse teams.

Technologies & Tools

The Marketing Analytics and Technology Manager will utilize a variety of technologies and tools to enhance marketing initiatives, including but not limited to Google Analytics for web performance analysis, Tableau for data visualization, SQL for database queries, as well as marketing automation platforms like HubSpot and CRM systems such as Salesforce. Familiarity with Adobe Analytics and A/B testing tools will also be advantageous.

Ideal Candidates

The ideal candidate for the Marketing Analytics and Technology Manager role at ThinkMarkets is a technically savvy individual with a keen analytical mindset and a passion for data-driven decision-making. They are proactive problem solvers who thrive in fast-paced environments, display a strong attention to detail, and possess excellent interpersonal skills. A willingness to adapt to new challenges and a collaborative approach to working with diverse teams are essential qualities for success in this role.