Marketing Analytics Manager (Remote)

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Written by AI from the job title and company, not by Yelp, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Analytics Manager at Yelp will play a pivotal role in leveraging data-driven insights to inform marketing strategies and drive business growth. This individual will be responsible for analyzing marketing performance, identifying trends, and delivering actionable recommendations. By collaborating with cross-functional teams, the Marketing Analytics Manager will help elevate Yelp's brand presence and enhance customer engagement through refined marketing efforts.

Job Responsibilities

• Analyze marketing campaign performance and report findings to senior management.
• Develop and implement marketing attribution models to assess channel effectiveness.
• Collaborate with marketing and product teams to define key performance indicators (KPIs).
• Design and conduct A/B testing to optimize marketing strategies.
• Utilize advanced analytics techniques to identify customer segmentation and targeting strategies.
• Monitor industry trends and competitor performance to adjust strategies accordingly.
• Maintain and enhance marketing analytics dashboards for real-time performance tracking.
• Provide training and support to team members on analytical tools and methodologies.

Qualifications

• Bachelor's degree in Marketing, Business, Data Science, or a related field; Master's degree preferred.
• 5+ years of experience in marketing analytics or a similar role.
• Proficient in analytical tools such as Google Analytics, Tableau, or similar software.
• Strong understanding of statistical analysis and modeling techniques.
• Experience with SQL and data manipulation is highly desirable.
• Excellent communication skills, with the ability to present complex data insights to non-technical stakeholders.
• Detail-oriented with strong problem-solving abilities.
• Ability to work independently and manage multiple projects in a fast-paced environment.

Technologies & Tools

The Marketing Analytics Manager will utilize a variety of technologies and tools including Google Analytics, SQL databases, Tableau for data visualization, and advanced statistical software such as R or Python. Familiarity with CRM systems and digital marketing platforms is essential for effective campaign analysis and reporting.

Ideal Candidates

The ideal candidates for the Marketing Analytics Manager role will demonstrate a strong analytical mindset, coupled with a creative approach to problem-solving. A passion for data and its capacity to drive strategic decision-making is crucial. Candidates should possess excellent interpersonal skills, enabling effective collaboration with various teams and the ability to convey complex data insights in an accessible manner. Initiative and a results-oriented attitude are key characteristics that will contribute to the success of individuals in this position.