Marketing and Communications Manager

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Written by AI from the job title and company, not by Associated Computer Systems - ACS, so some details may not match this job. The employer's own page has the real description.

Position Overview

Associated Computer Systems (ACS) is seeking a dynamic and strategic Marketing and Communications Manager to lead our marketing initiatives and communication strategies. This role is critical in enhancing our brand's visibility, driving customer engagement, and ensuring the consistency of our messaging across all platforms. The ideal candidate will develop, implement, and oversee marketing campaigns, manage media relations, and coordinate internal and external communications, all while collaborating closely with cross-functional teams to meet organizational goals.

Job Responsibilities

• Develop and execute comprehensive marketing strategies to increase brand awareness and drive sales.
• Manage and coordinate all communication efforts, including public relations, internal communications, and crisis management.
• Oversee and contribute to the creation of marketing materials such as brochures, newsletters, and digital content.
• Analyze market trends and competitor strategies to inform decisions and optimize marketing campaigns.
• Collaborate with sales and product teams to ensure alignment and assist with promotional initiatives.
• Maintain and enhance the company’s online presence through social media and website management.
• Track and report on the effectiveness of marketing initiatives and prepare regular performance reports to leadership.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing and communications, preferably in a managerial role.
• Strong understanding of digital marketing strategies and tools, including SEO/SEM, email marketing, and social media.
• Excellent communication and interpersonal skills, with the ability to effectively convey information to diverse audiences.
• Proficient in using marketing automation software and analytics tools.
• Demonstrated ability to manage projects effectively and meet tight deadlines.
• Strong analytical skills to assess marketing performance and adapt strategies accordingly.

Technologies & Tools

The Marketing and Communications Manager at ACS will utilize a variety of technologies and tools to execute responsibilities efficiently. Candidates should be familiar with Customer Relationship Management (CRM) systems, marketing automation platforms like HubSpot or Marketo, social media management tools such as Hootsuite, email marketing software like MailChimp, and content management systems (CMS) for website management. Proficiency in data analytics tools such as Google Analytics will enhance the ability to drive insights and optimize marketing strategies.

Ideal Candidates

Ideal candidates possess a blend of creativity and analytical skills, allowing them to craft compelling marketing solutions while critically evaluating their effectiveness. They exhibit strong leadership qualities and are adept at fostering collaboration among diverse teams. A proactive attitude, strategic thinking, and a passion for staying abreast of market trends are essential characteristics. Moreover, candidates should demonstrate exceptional organizational skills, resilience in the face of challenges, and an unwavering commitment to achieving excellence in all marketing and communications efforts.