Marketing And Communications Manager

Job Purpose: The Marketing and Communications Manager leads Community First Health Centers’ marketing, communications, public relations, and brand management efforts. This position develops and implements strategies to increase community awareness, patient engagement, service utilization, and organizational growth while ensuring consistent and effective internal and external communications. As a member of the Management Team, the Manager collaborates with organizational leadership to align marketing and communication efforts with CFHC’s mission, strategic priorities, and operational goals.

Primary Responsibilities and Duties

1. Marketing Strategy & Brand Management

• Develop, implement, and evaluate a comprehensive marketing and communications strategy aligned with CFHC’s mission, strategic plan, organizational priorities, and growth objectives.
• Serve as an active member of the Management Team, contributing marketing and communications expertise to organizational planning, decision-making, and implementation of strategic priorities.
• Collaborate with Executive Leadership and department leaders to understand organizational needs and develop strategies that support programs, services, partnerships, patient growth, and organizational goals.
• Develop and manage the annual marketing budget, monitor expenditures, evaluate return on investment, and recommend effective allocation of marketing resources.
• Develop, maintain, and protect CFHC’s brand identity, ensuring consistent messaging, visual identity, and brand standards across locations, programs, and communication channels.
• Establish measurable marketing goals and key performance indicators to evaluate effectiveness, community awareness, patient engagement, and organizational growth.

2. Digital Marketing & Content Management

• Develop and manage CFHC’s digital marketing strategy, social media presence, content calendar, and traditional marketing activities.
• Oversee website content, functionality, accessibility, and accuracy, ensuring information regarding locations, providers, programs, and services remains current.
• Create and oversee digital and print content, including educational materials, brochures, advertisements, newsletters, promotional materials, and other marketing collateral.
• Manage CFHC’s online presence and reputation, including business listings, patient-facing information, reviews, and other digital platforms.
• Monitor digital engagement, website traffic, social media performance, and campaign results to identify opportunities for improvement.
• Manage relationships with external marketing, website, design, printing, advertising, and other vendors to ensure quality, consistency, timeliness, and effective use of organizational resources.

3. Public Relations & Community Engagement

• Serve as the primary organizational contact for public relations and media activities, coordinating with the CEO and Executive Leadership as appropriate.
• Develop press releases, talking points, organizational statements, presentations, and other external communications that accurately represent CFHC and its priorities.
• Develop and maintain relationships with media outlets, community organizations, healthcare partners, schools, governmental entities, and other key stakeholders.
• Identify opportunities to increase CFHC’s visibility through community partnerships, media coverage, sponsorships, presentations, health fairs, and community events.
• Plan and coordinate outreach and community engagement activities that increase awareness and utilization of CFHC programs and services.
• Support organizational leaders and subject matter experts in preparing for interviews, presentations, community meetings, and other public-facing activities.

4. Internal Communications & Employee Engagement

• Lead internal communication efforts, including employee newsletters, leadership updates, organizational announcements, and other agency-wide communications.
• Partner with Executive Leadership and department leaders to develop communication strategies for organizational initiatives, operational changes, new programs, and other significant developments.
• Promote timely, accurate, and consistent communication across CFHC locations, programs, and departments.
• Support Executive Leadership in developing presentations, talking points, staff communications, and other leadership messaging.
• Support employee engagement, recognition, workplace culture, and organizational initiatives through effective communication strategies.
• Evaluate internal communication methods and employee engagement efforts and recommend improvements based on organizational needs and feedback.

5. Market Research, Analytics & Strategic Insights

• Conduct market research, community assessments, surveys, and competitive analyses to identify patient needs, healthcare trends, and opportunities for organizational growth.
• Develop and maintain marketing and communications dashboards and key performance indicators to measure effectiveness and organizational impact.
• Monitor patient growth, new patient acquisition, service utilization, referral patterns, digital engagement, campaign performance, and other relevant measures.
• Analyze data and trends to identify opportunities to increase awareness, patient engagement, service utilization, and organizational growth.
• Evaluate return on investment for marketing campaigns, outreach efforts, advertising, and other communication activities.
• Provide regular reports, insights, and recommendations to Executive Leadership to support strategic planning, service development, and resource allocation.

6. Compliance & Crisis Communications

• Develop and maintain crisis and emergency communication plans that support timely, accurate, and coordinated organizational responses.
• Lead communication activities during emergencies, service disruptions, public concerns, or other situations requiring coordinated organizational messaging.
• Ensure marketing and communication activities comply with applicable federal and state requirements, HRSA requirements, HIPAA, accessibility and nondiscrimination requirements, organizational policies, grant requirements, and other applicable standards.
• Maintain accessibility, confidentiality, and consistency across digital, print, and other communication platforms and materials.
• Support organizational risk management by identifying potential communication risks and developing proactive messaging and response strategies.
• Perform other duties and support special projects consistent with the responsibilities and needs of the position and organization.

Primary Attributes

Professional & Technical Knowledge

·        Possesses advanced general skills, including written and verbal communication skills, computational and computer skills, and mathematical knowledge frequently acquired through completion of a bachelor’s degree in marketing, public relations or business.

·        Must know all aspects of the trade as it is performed in the organization, sufficient to effectively train or instruct others, and to serve as a resource for employees.

License & Certification:

·        None required.

Technical Skills:

·        Experience creating, managing, and optimizing content across websites, social media platforms, email marketing, and digital campaigns.

·        Ability to develop marketing materials, multimedia content, and messaging while maintaining brand consistency across all channels.

·        Proficiency updating website content, managing functionality, ensuring ADA accessibility, and working within CMS platforms such as WordPress.

·        Ability to analyze campaign performance, website traffic, engagement metrics, survey results, and market research data to inform strategy and measure ROI.

·        Experience developing press releases, managing media inquiries, coordinating public relations efforts, and supporting crisis communications.

·        Proficiency with design and marketing tools such as Adobe Creative Suite (InDesign, Photoshop, Illustrator), Canva, and email marketing platforms.

·        Experience creating newsletters, organizational communications, employee engagement campaigns, and utilizing communication platforms such as Microsoft 365 and SharePoint.

·        Knowledge of HIPAA, ADA accessibility requirements, and best practices for compliant healthcare marketing and communications.

General Development:

·        Displays more advanced organizational skills, to organize projects or the work of others.

·        Devises effective solutions to situations encountered based on the general goals and objectives of the function.

·        Able to effectively communicate opinions drawn from conclusions using inference and logic.

·        Resolves conflicts that may arise because of disagreements between employees, between employees/patients, or with the public, other legal entities or governmental authorities.

Work Environment:

·        Work is performed in a typical medical clinic.