Marketing and Communications Manager/Director

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Job Overview

The Marketing and Communications Manager/Director at NEC Society will be responsible for developing and executing comprehensive marketing strategies that enhance the organization's visibility and engagement with key stakeholders. This role requires a multifaceted approach to communication, public relations, and brand management, ensuring alignment with NEC Society's mission and objectives. The successful candidate will lead a team, manage budgets, and utilize data analytics to drive effective campaigns, fostering a positive image of NEC Society both internally and externally.

Job Responsibilities

• Develop and implement strategic marketing plans to promote NEC Society's programs and initiatives.
• Oversee the production of promotional materials and content, ensuring consistency with brand messaging.
• Manage digital marketing efforts, including social media, website content, and email campaigns.
• Coordinate public relations activities, including press releases, media outreach, and events.
• Analyze market trends and competitor activity to identify opportunities for growth.
• Lead the communications team, providing guidance, mentoring, and performance management.
• Develop and monitor budgets for marketing and communications initiatives.
• Create metrics for evaluating the effectiveness of marketing campaigns and strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field; Master's degree preferred.
• Minimum of 7 years of experience in marketing and communications, with at least 3 years in a managerial role.
• Proven experience in digital marketing, public relations, and brand management.
• Strong analytical skills with the ability to interpret marketing data and metrics.
• Exceptional written and verbal communication skills.
• Demonstrated ability to manage multiple projects and meet deadlines.
• Proficiency in marketing technologies and software.

Technologies & Tools

This position requires proficiency in various technologies and tools, including but not limited to Customer Relationship Management (CRM) systems, marketing automation platforms, content management systems (CMS), and analytics tools. Familiarity with social media management software and digital design tools will be essential for creating effective marketing campaigns.

Ideal Candidates

The ideal candidate for the Marketing and Communications Manager/Director role will possess a combination of strategic thinking, creativity, and leadership abilities. Strong interpersonal skills are essential, as this role involves collaboration with various departments and external stakeholders. The candidate should demonstrate a passion for advocacy and community engagement, reflecting NEC Society’s values. A proactive attitude and adaptability to a dynamic environment are highly valued traits.