Marketing and Media Analytics Manager

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Written by AI from the job title and company, not by Bimbo Canada, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing and Media Analytics Manager at Bimbo Canada is responsible for leveraging data analytics to optimize marketing and media strategies, driving actionable insights that improve brand performance. This role involves collaborating with cross-functional teams to analyze market trends, assess effects of marketing campaigns, and enhance customer engagement through rigorous data evaluation. The ideal candidate will use advanced analytical techniques and tools to guide strategic decisions, ensuring alignment with the overall business goals while fostering innovative marketing initiatives.

Job Responsibilities

• Develop and implement comprehensive analytics strategies to measure and enhance marketing effectiveness.
• Conduct thorough analysis of media performance, consumer behavior, and market trends.
• Collaborate with marketing, sales, and product teams to align analytics with overall business objectives.
• Generate detailed reports and presentations that summarize findings and recommendations for stakeholders.
• Utilize analytics tools to track campaign performance and optimize spending across channels.
• Provide training and support to team members on data interpretation and analytics tools.
• Stay updated with industry trends and best practices in marketing analytics.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Data Science, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in marketing analytics or data analysis, preferably within the food or consumer goods industry.
• Proficiency in analytics tools such as Google Analytics, Tableau, or similar platforms.
• Strong understanding of statistical methods and data visualization techniques.
• Excellent communication skills, with the ability to present complex data in an accessible manner.
• Strong analytical thinking and problem-solving skills.
• Demonstrated ability to work collaboratively in a team-oriented environment.

Technologies & Tools

The Marketing and Media Analytics Manager will utilize a range of advanced technologies and tools, including Google Analytics, Tableau, Excel, SQL, and various CRM systems. Familiarity with digital marketing platforms, such as Google Ads and social media analytics tools, is essential to successfully analyze marketing initiatives and drive decision-making processes.

Ideal Candidates

The ideal candidate for this position will possess a data-driven mindset, demonstrating a passion for leveraging analytics to drive strategic marketing decisions. They will exhibit strong leadership qualities, with the ability to inspire and educate team members. A proactive approach to problem-solving, along with excellent interpersonal skills, will enable the candidate to thrive in a collaborative environment. The manager should also be adaptable to rapidly changing market conditions, embracing innovation and creativity in their strategies.