Marketing Automation Database Manager - Remote (Texas) | WFH

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Job Overview

The Marketing Automation Database Manager will play a crucial role in enhancing the effectiveness of our marketing strategies through efficient database management and automation processes. This position involves overseeing the design, implementation, and maintenance of marketing databases, ensuring data integrity while facilitating targeted marketing campaigns. The individual will collaborate with cross-functional teams to optimize performance metrics and deliver actionable insights, ultimately driving business growth within a remote work environment based in Texas.

Job Responsibilities

• Manage and optimize marketing automation tools and databases to ensure data accuracy and integrity.
• Design and execute targeted email marketing campaigns, leveraging data to drive engagement.
• Collaborate with marketing and sales teams to develop customer segmentation strategies.
• Analyze campaign performance and provide actionable insights for continuous improvement.
• Implement best practices for data hygiene and compliance with data protection regulations.
• Coordinate with IT to troubleshoot and resolve database-related issues.
• Develop training materials and deliver training sessions for team members on database usage and automation tools.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Information Technology, or a related field.
• Proven experience in database management within a marketing context, preferably with marketing automation platforms.
• Strong analytical skills with a focus on data-driven decision making.
• Excellent written and verbal communication skills.
• Proficiency in SQL, CRM systems, and marketing automation tools like HubSpot or Marketo.
• Familiarity with HTML/CSS for email and landing page development is a plus.
• Strong organizational skills and ability to manage multiple projects simultaneously.

Technologies & Tools

The Marketing Automation Database Manager will be required to utilize various technologies and tools including customer relationship management (CRM) software such as Salesforce, marketing automation platforms like HubSpot or Marketo, and data analysis tools such as Google Analytics. Proficiency in SQL for database querying and experience with data visualization tools will be essential for interpreting marketing metrics effectively.

Ideal Candidates

Ideal candidates for the Marketing Automation Database Manager position exhibit strong problem-solving skills, creative thinking, and a results-oriented mindset. They should possess a collaborative spirit and the ability to work independently in a remote setting. Being detail-oriented, adaptable to changes, and having a passion for leveraging data to drive marketing success are principal characteristics that align with the company's goals and culture.