Marketing Automation / Email Marketing Manager at Horizontal Talent in Mendota Heights, MN

Job Description

About this kind of role

What a Marketing Automation / Email Marketing Manager usually does. The employer's own details are in the listing.

Typically does: This role focuses on planning, implementing, and analyzing marketing automation campaigns, often centered around email marketing. Responsibilities include building and maintaining email lists, creating email templates, and segmenting audiences for targeted messaging. They also monitor campaign performance, identify areas for improvement, and ensure compliance with relevant regulations. A key aspect is integrating marketing automation platforms with other systems to streamline marketing efforts.

Tools and skills: Proficiency in marketing automation platforms like Marketo, HubSpot, or Pardot, along with strong analytical skills, email marketing best practices, and familiarity with CRM systems is generally expected.

Good fit for: Individuals with a strong analytical mindset and a passion for data-driven marketing often excel in this role.

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