Marketing Communications Manager

Finance Lobby is hiring one person to own our marketing communications end to end: the content calendar, the tone of voice, the emails, the newsletters, the social media, the CEO's LinkedIn, the blog, the lifecycle copy, the PR, the tradeshows and events, the creatives and everything that represents our brand.

Full-time and exclusive · 40+ hours a week · Fully remote (anywhere in the world) · working US Eastern hours · Contract-to-hire

Company Description · WHO WE ARE

Finance Lobby (financelobby.com) is a US commercial real estate financing platform, in market since 2020 and headquartered in Miami. Brokers and borrowers post a deal once; qualified lenders compete to fund it. Thousands of lenders are on the platform.

In mid-2026 we launched self-serve subscription plans, and that turned the company into a product-led-growth business. For the first time, our growth depends on marketing actually working rather than on a sales team carrying every deal over the line. We have the product, the liquidity and the proprietary data. What we need now is market position: a voice the industry recognizes, a point of view lenders want to read, and a communications engine that runs whether or not anyone is watching.

We are a small, agile team, AI-native inside and out. The Head of Marketing and the CEO are both hands-on, and the pace is a startup's pace. This is not a content-production role and not a support role. You are in the driver's seat.

Role Description · WHAT YOU WILL OWN

You will own how a US commercial real estate financing platform is understood by its market.

• The brand and the story — positioning, messaging across 2–3 very different audiences, our claims, our tone. When the brand drifts, you notice first.

• Thought leadership and original research — turning our proprietary data on how CRE deals actually get financed into a flagship quarterly report, data-led commentary and bylines.

• The executive voice — LinkedIn, bylines, speaking abstracts and podcast pitches for our CEO, at a standard he publishes without rewriting.

• Earned media and industry relations — CRE trade press, podcasts, associations, partner co-marketing. Today this is close to zero; all of it is upside.

• Owned channels as one system — a three-edition industry newsletter, product communications, the blog, the website's words, social and video, run on one calendar with one point of view.

• Search and AI visibility — SEO plus being the answer when a broker asks an AI assistant how to structure a bridge loan.

• Lifecycle and campaign communications — onboarding, activation, nurture, re-engagement and upgrade. You write them, brief the build, QA them before they go live, and measure whether they moved anything.

• Go-to-market for every launch — positioning, naming, the launch plan and sales enablement.

• Campaign strategy — you set the priorities our paid-media manager executes against; the strategy, the creative and the readout are yours.

• Customer proof, events and partnerships — case studies, G2 reviews, the CRE conference calendar and co-marketing.

• Measurement — weekly readouts a CEO can read in three minutes and act on. You own the numbers on your own work, including when they disappoint.

Nothing on that list belongs to someone else. Where you need hands, you have them: a paid-media manager, an automations lead who builds and sends what you spec, developers, and budget for specialist freelancers. You instruct them; you are not waiting on them.

YOUR FIRST 90 DAYS

Days 1–30 — Take the wheel. Audit, publish the calendar, take over content and product communications and miss nothing. Write down our voice. Ship the quarterly industry report. Deliver your first four weekly readouts.

Days 31–60 — Set the position. A messaging architecture for both sides of the marketplace, a content engine on a real cadence, first earned-media pitches out, lifecycle sequences rebuilt around activation.

Days 61–90 — Compound. Measured lifts you can point at, the next report outlined, a public bench beyond the CEO, and a marketing function that runs on a documented rhythm instead of heroics.

Qualifications · WHO YOU ARE

• 3+ years in B2B marketing communications, at least one as the owner of communications at a start-up company under 50 people — no agency behind you, nobody handing you briefs.

• Hands-on experience in the last five years at a US commercial real estate company, lender, brokerage, PropTech, CRE media or FinTech startup. You can explain DSCR or a cap rate to a broker in one sentence.

• You have written under an executive's name and had it published unedited.

• You have owned an editorial calendar, and you have a portfolio to show for it.

• You think in click-to-open, impressions and activation, and you will tell a CEO which metric to stop looking at.

• AI-fluent in practice: you have built a workflow (context files, prompts, a human edit layer) and can say exactly when the model was wrong and what you never let it do.

• Fluent, idiomatic American English at a level a CEO publishes first pass.

Strong plus: two-sided marketplace or PLG experience; original research you shipped; earned placements you landed yourself; Canva/Figma; Search Atlas or Semrush; ActiveCampaign, Salesforce, HubSpot or another marketing-automation platform; Webflow-level web skills.

NOT FOR YOU IF

• You are an agency, or you plan to subcontract any of the work.

• You hold another job or keep a freelance practice alongside — this role is exclusive.

• You are looking for part-time or flexible hours.

• Your portfolio has no numbers in it.

• "Familiar with AI tools" is the most specific thing you can say about AI.

TERMS — PLEASE READ BEFORE APPLYING

• Compensation: $50,000–$72,000 annual equivalent. The first month is a paid probationary period at the lower end of the range, with a step up on successful completion.

• Full-time and exclusive: 40 hours a week, MON–FRI, overlapping the US Eastern working day (9am–6pm ET). No other clients or side projects during the engagement.

• Remote, with working hours verified through a time-tracking tool (activity-based) during at least the probationary month. This is a condition of the role, not a negotiable term.

• Contract-to-hire: you start as an independent contractor, structured to suit your country, with a path to a direct role after a 90-day review.

• You sign our confidentiality and IP agreement before the paid work sample.

• You report to the Head of Marketing and work directly with the CEO on the executive voice.

HOW WE HIRE

Apply here → short written questionnaire (five questions, sent by email to applicants who meet the requirements) → 45-minute video call with a live writing and editing exercise → paid work sample ($100 flat, three to four hours) → 30-minute conversation with our CEO → two reference checks → offer. We aim to complete the process within three weeks and reply to every applicant who meets the requirements within two business days.

HOW TO APPLY

Apply with Easy Apply and answer the screening questions honestly — they are knock-out questions + Add your portfolio link to your LinkedIn profile or résumé; applications without one are not reviewed. Skip the cover letter about passion; let the work speak.