Marketing Communications Program Manager - Federal Acquisition Service

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Overview

The Marketing Communications Program Manager for the Federal Acquisition Service (FAS) at GSA is responsible for leading and executing integrated marketing communications strategies that effectively promote and support the agency’s objectives and initiatives. This role involves collaborating with various stakeholders to develop targeted messaging, oversee campaign delivery, and assess the impact of marketing activities. Additionally, the Program Manager will leverage analytics to refine strategies, ensuring alignment with federal standards and best practices in communication.

Job Responsibilities

• Develop and implement comprehensive marketing communication strategies to support federal acquisition initiatives and objectives.
• Coordinate with internal teams and external partners to produce and disseminate various marketing materials, including press releases, newsletters, and digital content.
• Manage communication campaigns and monitor their effectiveness using data analytics and performance metrics.
• Ensure messaging aligns with GSA’s branding and complies with federal regulations and policies.
• Lead the creation and execution of outreach programs to engage stakeholders and increase awareness of FAS services.
• Facilitate training sessions and workshops for staff to enhance their marketing and communication skills.
• Prepare reports and presentations for senior leadership to communicate progress and insights on marketing activities.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• A minimum of 5 years of experience in marketing communications, preferably in a federal or governmental context.
• Strong understanding of federal acquisition processes and government regulations.
• Proficiency in digital marketing tools and social media platforms.
• Excellent written and verbal communication skills, with the ability to tailor messaging to different audiences.
• Demonstrated experience in project management and campaign execution.
• Strong analytical skills with experience in evaluating marketing effectiveness and ROI.

Technologies & Tools

The Marketing Communications Program Manager will utilize a range of technologies and tools to enhance marketing efforts, including Customer Relationship Management (CRM) software, content management systems, analytics platforms (such as Google Analytics), social media management tools, and design software (such as Adobe Creative Suite) for creating compelling marketing collateral.

Ideal Candidates

Ideal candidates for the Marketing Communications Program Manager position will possess strong leadership skills and a proactive approach to communication challenges. They should exhibit creativity and innovation in developing marketing strategies, along with the ability to collaborate effectively within cross-functional teams. A successful candidate will also demonstrate a keen eye for detail, a commitment to excellence, and the capacity to adapt to a rapidly changing environment while maintaining a focus on measurable outcomes.