Marketing Communications Program Manager - Federal Acquisition Service

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Job Overview

The Marketing Communications Program Manager for the Federal Acquisition Service at the GSA is responsible for developing and implementing strategic communications initiatives that enhance engagement with federal agencies and promote the services offered by the GSA. This role demands a well-organized individual to manage various projects, facilitate collaboration among stakeholders, and ensure that all communication efforts align with the agency's overarching objectives. The Program Manager will oversee the creation of promotional materials, coordinate public relations strategies, and measure the impact of communications campaigns to drive continuous improvement.

Job Responsibilities

• Develop and execute comprehensive marketing communication strategies to promote GSA services to federal agencies.
• Manage a range of projects from inception through completion, ensuring deadlines are met and results are evaluated.
• Collaborate with cross-functional teams, including policy, procurement, and technical teams, to ensure alignment of messaging.
• Draft, review, and edit marketing materials such as brochures, newsletters, web content, and presentations.
• Conduct market research to identify trends, opportunities, and feedback from clients and stakeholders.
• Coordinate public relations efforts and track media engagements to enhance GSA's visibility.
• Analyze data and metrics related to marketing initiatives to assess effectiveness and suggest improvements.
• Facilitate training sessions to ensure internal teams are well-versed in communication policies and procedures.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field; Master's degree preferred.
• Minimum of 5 years of experience in marketing communications or a related role, preferably in a federal agency or government contracting environment.
• Proficient in project management methodologies, with a proven track record in managing complex communication projects.
• Strong verbal and written communication skills, with a keen eye for detail and accuracy.
• Demonstrated ability to build and maintain relationships with diverse stakeholders.
• Familiarity with federal acquisition processes and regulations is a plus.
• Proficiency in using marketing software and analytics tools to track campaign performance.

Technologies & Tools

The Marketing Communications Program Manager will utilize a variety of technologies and tools to facilitate communication efforts and project management. The position may involve using content management systems, email marketing platforms, customer relationship management (CRM) software, social media management tools, and analytics platforms such as Google Analytics to assess campaign reach and effectiveness. Familiarity with design software may also be beneficial for creating visual marketing materials.

Ideal Candidates

The ideal candidates for this position will exhibit a strong strategic mindset combined with creative problem-solving skills. They will possess exceptional communication abilities and a commitment to excellence in service delivery. Successful candidates will demonstrate adaptability in a dynamic environment and an eagerness to collaborate with diverse teams. A proactive attitude and a passion for public service are essential, alongside the ability to manage multiple projects with competing deadlines effectively.