Marketing Data Analytics Manager

About this kind of role

What a Marketing Data Analytics Manager usually does. The employer's own details are in the listing.

Typically does: This role involves analyzing marketing campaign performance, identifying trends, and providing actionable insights to improve marketing strategies. Responsibilities often include developing dashboards and reports to track key performance indicators (KPIs), conducting A/B testing, and collaborating with marketing teams to optimize campaigns. The manager will likely be responsible for data segmentation, customer profiling, and measuring the return on investment (ROI) of marketing efforts. They may also contribute to predictive modeling and forecasting future marketing outcomes.

Tools and skills: Proficiency in data analysis tools like SQL, Excel, and statistical software (e.g., R, Python) is essential, alongside experience with marketing analytics platforms (e.g., Google Analytics, Adobe Analytics) and data visualization tools (e.g., Tableau, Power BI).

Good fit for: Individuals with strong analytical skills, a passion for data-driven decision-making, and the ability to communicate complex information clearly to non-technical audiences typically thrive in this position.