Marketing Data & Analytics Senior Manager

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Written by AI from the job title and company, not by Pirate Ship, so some details may not match this job. The employer's own page has the real description.

Overview

The Marketing Data & Analytics Senior Manager at Pirate Ship will oversee and enhance the analytics strategy to drive data-informed decisions across marketing initiatives. This role is pivotal in interpreting complex data sets, developing actionable insights, and supporting collaborative efforts across teams to optimize marketing performance. The Senior Manager will lead a team of data analysts and work closely with stakeholders to align marketing strategies with business goals, ensuring that all analytics efforts align with the company's mission and growth objectives.

Job Responsibilities

• Lead the development and execution of a comprehensive analytics framework to support marketing initiatives.
• Analyze various data sources to extract insights and trends that inform strategic decision-making.
• Manage and mentor a team of data analysts, fostering their growth and technical expertise.
• Collaborate with cross-functional teams to integrate data-driven insights into marketing campaigns.
• Develop dashboards and reports to monitor key performance indicators (KPIs) and campaign effectiveness.
• Ensure data integrity across analytics platforms and marketing databases.
• Present findings and recommendations to senior leadership to influence strategic initiatives.
• Stay current with industry trends and best practices in marketing analytics and data-driven decision-making.

Qualifications

• Bachelor’s degree in Marketing, Data Science, Statistics, or a related field; MBA preferred.
• 7+ years of experience in marketing analytics, data analysis, or business intelligence roles.
• Proficiency in data analysis and visualization tools (e.g., SQL, Tableau, Python, R).
• Strong understanding of marketing concepts and the digital marketing landscape.
• Excellent analytical skills, with a proven ability to interpret data and deliver actionable insights.
• Strong leadership skills with experience in managing and developing teams.
• Exceptional communication and presentation skills to convey complex data insights to non-technical stakeholders.

Technologies & Tools

The Marketing Data & Analytics Senior Manager will utilize a range of technologies and tools to facilitate data collection, analysis, and reporting. Key tools include customer relationship management (CRM) software, analytics platforms like Google Analytics or Adobe Analytics, data visualization tools like Tableau or Power BI, and data processing languages and architectures including SQL, Python, and cloud-based solutions like AWS or Google Cloud for storing and processing large data sets.

Ideal Candidates

Ideal candidates will possess a strong mix of analytical prowess and marketing insight, enabling them to translate data into strategic marketing decisions. They should be innovative thinkers, capable of working in a fast-paced environment and leading a team effectively. Strong interpersonal skills are essential for collaboration with various departments, along with a passion for leveraging data to drive impactful marketing strategies. Moreover, candidates should demonstrate adaptability, a commitment to continuous learning, and an ability to maintain a positive and motivating work environment.