Marketing Intelligence & Analytics Manager

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Written by AI from the job title and company, not by Original X Productions, so some details may not match this job. The employer's own page has the real description.

Overview

The Marketing Intelligence & Analytics Manager at Original X Productions will be responsible for leading the analysis of marketing data, developing measurement frameworks, and generating insights that drive strategic marketing decisions. This role requires a deep understanding of marketing metrics, the ability to translate complex data into actionable recommendations, and a proven track record in overseeing marketing research initiatives. By leveraging advanced analytics, the manager will contribute significantly to enhancing marketing performance, optimizing campaigns, and identifying new growth opportunities for the organization.

Job Responsibilities

• Design and implement analytics frameworks to evaluate and improve marketing effectiveness.
• Analyze customer data and market trends to inform marketing strategies and initiatives.
• Collaborate with cross-functional teams to align marketing analytics with overall business goals.
• Develop and present reports that clearly communicate insights, recommendations, and performance metrics.
• Monitor key performance indicators (KPIs) and provide actionable insights to enhance marketing ROI.
• Lead market research projects to gather data on customer needs, preferences, and behaviors.
• Manage external vendor relationships to ensure high-quality data collection and analysis.
• Stay abreast of industry trends and advancements in marketing analytics tools and techniques.

Qualifications

• Bachelor’s degree in Marketing, Business, Statistics, or a related field; Master’s degree preferred.
• 5+ years of experience in marketing analytics, data analysis, or market research.
• Strong proficiency in data analysis tools such as Google Analytics, Tableau, and SQL.
• Experience with marketing automation platforms and CRM software.
• Exceptional analytical skills and attention to detail.
• Ability to translate complex data into clear, actionable insights and recommendations.
• Excellent communication and presentation skills, with experience working in cross-functional teams.
• Advanced problem-solving skills and strategic thinking capability.

Technologies & Tools

The Marketing Intelligence & Analytics Manager will work with a suite of technologies and tools including, but not limited to, Google Analytics for web traffic analysis, Tableau for data visualization, SQL databases for data extraction and manipulation, and various marketing automation and CRM systems to facilitate effective tracking and reporting of marketing activities. Familiarity with tools such as R or Python for statistical analysis will be considered a strong asset.

Ideal Candidates

Ideal candidates for this position are analytical thinkers with a passion for deriving insights from data and enhancing marketing effectiveness. They should demonstrate strong attention to detail, possess excellent communication skills, and be adept at collaborating with various stakeholders across the organization. The ability to remain agile in a fast-paced environment, coupled with a proactive approach to problem-solving, will be critical in driving impactful marketing strategies at Original X Productions.