Marketing Manager, Account Based Marketing

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

About this kind of role

What a Marketing Manager, Account Based Marketing usually does. The employer's own details are in the listing.

Typically does: A Marketing Manager specializing in Account Based Marketing (ABM) focuses on developing and executing strategies to target and engage high-value accounts. This involves collaborating with sales and marketing teams to identify key accounts, creating personalized marketing campaigns, and tracking results to optimize performance. They analyze account data, refine targeting, and ensure alignment between marketing efforts and sales objectives. The role often includes managing budgets and reporting on campaign effectiveness.

Tools and skills: Proficiency in marketing automation platforms (like Marketo or HubSpot), CRM software (such as Salesforce), data analytics tools, and strong communication, project management, and strategic thinking skills are typically required.

Good fit for: Individuals with experience in both marketing and sales, a data-driven approach, and a passion for building strong relationships with key stakeholders often thrive in this role.