Marketing Manager (B2B Direct Email Specialist)

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Job Overview

The Marketing Manager (B2B Direct Email Specialist) at TASSI will be responsible for developing and executing targeted email marketing campaigns that align with our overall B2B marketing strategies. This role requires a deep understanding of the B2B landscape, particularly in email marketing, and is integral to driving engagement, conversion, and long-term client relationships. The successful candidate will leverage data analytics to optimize campaign performance, communicate with stakeholders, and work collaboratively with cross-functional teams to enhance brand visibility and meet organizational goals.

Job Responsibilities

• Design and execute B2B email marketing campaigns to drive engagement and conversions.
• Analyze and report on campaign performance metrics to optimize future email initiatives.
• Segment email lists to ensure targeted communication that resonates with different audiences.
• Collaborate with the sales and content teams to create compelling email content and graphics.
• Maintain and update the email marketing database to ensure data integrity and accuracy.
• Conduct A/B testing to evaluate the effectiveness of different campaign strategies.
• Monitor industry trends and best practices to stay ahead in email marketing techniques.
• Manage budget allocations for email campaigns and track return on investment (ROI).

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 3-5 years of experience in B2B email marketing or a related role.
• Proficiency in email marketing software (e.g., Mailchimp, HubSpot, Marketo).
• Strong analytical skills with a data-driven mindset.
• Exceptional written and verbal communication skills.
• Experience with CRM tools and marketing automation.
• A solid understanding of email design and coding (HTML/CSS) is a plus.

Technologies & Tools

The Marketing Manager (B2B Direct Email Specialist) will utilize a variety of technologies and tools, including email marketing platforms such as Mailchimp and HubSpot, customer relationship management (CRM) systems, Google Analytics for data analysis, and design tools like Adobe Creative Suite for creating visually appealing email campaigns. Additionally, familiarity with project management software and marketing automation tools will be beneficial in streamlining workflows and enhancing communication.

Ideal Candidates

The ideal candidate for this position is innovative, detail-oriented, and possesses a strong understanding of B2B marketing dynamics. They should have a passion for data-driven decision-making and possess the ability to translate insights into actionable campaigns. Effective interpersonal skills and the capability to work collaboratively in a team environment are essential. Furthermore, the candidate should be adaptable, proactive, and continuously strive to enhance their knowledge of industry trends in email marketing.