Marketing Manager, Demand Generation (Remote-Quakertown, PA)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by DEXIS, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Manager, Demand Generation at DEXIS will be responsible for developing and executing strategies to drive customer acquisition, retention, and engagement through innovative marketing campaigns. This role requires a high level of collaboration with cross-functional teams to align demand generation objectives with overall business goals while leveraging data analytics to enhance the effectiveness of marketing initiatives. The successful candidate will play a pivotal role in shaping DEXIS's marketing approach in a highly competitive landscape.

Job Responsibilities

• Design and implement comprehensive demand generation strategies that align with business objectives.
• Analyze market trends and customer insights to inform marketing strategies.
• Work closely with sales teams to optimize lead generation and nurture processes.
• Develop and manage multi-channel marketing campaigns, including digital, social media, email, and events.
• Utilize marketing automation and analytics tools to segment audiences and track campaign performance.
• Measure and report on the effectiveness of campaigns and make data-driven recommendations for improvement.
• Collaborate with product marketing to ensure consistent messaging across all channels.
• Manage budgets for demand generation initiatives while achieving ROI targets.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in demand generation marketing or a similar role.
• Proven track record of developing successful marketing campaigns, with measurable results.
• Strong analytical skills with the ability to leverage data to drive decisions.
• Excellent written and verbal communication skills.
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Knowledge of SEO, SEM, and digital marketing best practices.
• Experience managing budgets and optimizing marketing spends.

Technologies & Tools

The Marketing Manager, Demand Generation will utilize a variety of technologies and tools to execute marketing strategies effectively. These include marketing automation platforms such as HubSpot or Marketo, CRM systems like Salesforce, social media advertising tools, analytics platforms such as Google Analytics, and content management systems. Familiarity with SEO tools and graphic design software may also be beneficial in managing and optimizing campaign content.

Ideal Candidates

The ideal candidate for this position is a dynamic and results-oriented marketing professional with a passion for driving business results through innovative marketing strategies. They should possess strong leadership skills, exceptional creativity, and an analytical mindset. Effective collaboration with cross-functional teams is crucial, along with the ability to adapt to a rapidly changing marketplace. The perfect fit would also demonstrate a proactive approach, a strong desire for continuous improvement, and a commitment to contributing positively to team culture and company goals.