Marketing Manager, Direct Marketing and Analytics

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Written by AI from the job title and company, not by Oscar Health, so some details may not match this job. The employer's own page has the real description.

Overview

The Marketing Manager, Direct Marketing and Analytics at Oscar Health will be responsible for developing and executing innovative marketing strategies that drive direct customer engagement and inform data-driven decision-making. This role will focus on analyzing campaign performance metrics, optimizing customer acquisition efforts, and enhancing the overall marketing effectiveness through deep analytical insights. The successful candidate will collaborate with cross-functional teams to ensure alignment with Oscar Health's organizational goals, thereby contributing to overall company growth and customer satisfaction.

Job Responsibilities

• Develop and implement direct marketing strategies to engage new customers and deepen relationships with existing ones.
• Analyze data to assess campaign performance, extract actionable insights, and drive improvements.
• Oversee the execution and optimization of marketing campaigns across various channels, including email, direct mail, and digital platforms.
• Collaborate with the analytics team to establish benchmarks and KPIs for marketing initiatives.
• Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Work closely with product teams to align marketing campaigns with product launches and updates.
• Conduct market research to identify trends and customer preferences that inform marketing strategies.
• Prepare regular reports on marketing performance and present findings to stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in direct marketing and analytics, preferably within the healthcare industry.
• Strong analytical skills with proficiency in data analysis and reporting tools (such as Google Analytics, SQL, or Tableau).
• Proven track record of managing successful marketing campaigns with measurable outcomes.
• Excellent communication and presentation skills, with the ability to convey complex information clearly.
• Experience with marketing automation platforms and CRM tools.
• Strong project management skills with the ability to handle multiple tasks and deadlines in a fast-paced environment.

Technologies & Tools

This position requires proficiency with various technologies and tools, including marketing automation platforms (such as HubSpot or Marketo), customer relationship management (CRM) systems, data analytics tools (like Google Analytics and Tableau), and email marketing software (such as Mailchimp or Salesforce Marketing Cloud). Familiarity with programming languages such as SQL for data querying is also advantageous.

Ideal Candidates

The ideal candidate for the Marketing Manager role at Oscar Health will possess a blend of creative and analytical thinking. They will be a proactive problem-solver, capable of adapting strategies based on market dynamics and customer behavior insights. Strong interpersonal skills will enable them to foster relationships within cross-functional teams, driving collaboration and innovation. Additionally, a passion for the healthcare industry and a commitment to improving customer experiences will differentiate them as a candidate invested in Oscar Health's mission.