Marketing Manager, Events and Experiences

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Written by AI from the job title and company, not by American Society of Safety Professionals (ASSP), so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Manager, Events and Experiences at the American Society of Safety Professionals (ASSP) will play a pivotal role in strategizing, executing, and overseeing comprehensive marketing initiatives aimed at enhancing engagement and attendance at ASSP events. This position requires a creative and analytical mindset to develop innovative experiences that resonate with members and stakeholders while ensuring alignment with the organization's mission and goals. The successful candidate will collaborate closely with cross-functional teams to drive event promotion, assess market trends, and foster relationships that amplify the brand's presence within the safety profession.

Job Responsibilities

• Develop and execute strategic marketing plans for ASSP events, ensuring alignment with organizational objectives.
• Manage and oversee all aspects of event marketing campaigns, including digital marketing, social media, email marketing, and content creation.
• Analyze event performance metrics and feedback, providing recommendations for continuous improvement.
• Collaborate with cross-functional teams to create engaging content and promotional materials for events.
• Facilitate external partnerships with vendors, sponsors, and stakeholders to enhance event experiences.
• Develop budgets and monitor expenditures for all event marketing activities.
• Coordinate with graphic designers and production teams to ensure timely delivery of marketing assets.
• Stay up-to-date with industry trends and best practices in event marketing and attendee engagement strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, Event Management, or a related field.
• A minimum of 5 years of experience in marketing, with a focus on events and experiential marketing.
• Strong understanding of digital marketing tools and techniques, including SEO, PPC, social media, and email marketing.
• Proficient in using marketing automation and analytics platforms.
• Excellent written and verbal communication skills, with an ability to convey ideas clearly and effectively.
• Proven project management skills, with the ability to manage multiple priorities and deadlines.
• Strong interpersonal skills, with the ability to build relationships with diverse stakeholders.
• Knowledge of safety and occupational health industry is a plus.

Technologies & Tools

This position utilizes a variety of technologies and tools to effectively manage marketing tasks and events. Key tools include marketing automation software (e.g., HubSpot, Marketo), project management platforms (e.g., Asana, Trello), content management systems (e.g., WordPress), and analytics tools (e.g., Google Analytics). Familiarity with graphic design software (e.g., Adobe Creative Suite) and customer relationship management systems is also advantageous. Proficiency in social media management tools such as Hootsuite or Buffer is beneficial for executing and analyzing promotional activities across various channels.

Ideal Candidates

The ideal candidate for the Marketing Manager, Events and Experiences position at ASSP will possess a blend of creativity and analytical ability, with a genuine passion for enhancing experiences that educate and engage. They should exhibit strong leadership capabilities, demonstrating an ability to inspire teams and drive collaboration. Additionally, a results-oriented mindset, with a focus on delivering measurable outcomes, is essential. Superior organizational skills and attention to detail will help ensure successful execution of events, while a proactive approach to problem-solving and innovation will foster continuous improvement and participant satisfaction.