Marketing Manager, Field Campaigns

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Written by AI from the job title and company, not by American Heart Association, so some details may not match this job. The employer's own page has the real description.

Overview

The Marketing Manager for Field Campaigns at the American Heart Association will play a pivotal role in driving community engagement and awareness through targeted marketing initiatives. This position involves developing, implementing, and managing integrated marketing campaigns that resonate with diverse audiences, while aligning with the association's mission. The ideal candidate will collaborate closely with cross-functional teams to maximize outreach efforts aimed at promoting cardiovascular health and wellness across varied platforms.

Job Responsibilities

• Develop and execute comprehensive marketing strategies for field campaigns aimed at increasing awareness and engagement in cardiovascular health initiatives.
• Collaborate with internal stakeholders and external partners to create and disseminate compelling marketing materials that support campaign goals.
• Manage campaign timelines, budgets, and performance metrics to ensure campaigns are delivered effectively and efficiently.
• Analyze market trends and audience insights to refine marketing tactics and improve campaign effectiveness.
• Lead the coordination of events and activities that promote heart health awareness within local communities.
• Utilize digital marketing tools and analytics to track, report, and optimize campaign performance across various channels.
• Train and support field staff and volunteers in outreach methods and promotional activities.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Health, or a related field; a Master's degree is preferred.
• Minimum of 5 years of experience in marketing management, particularly in campaign strategy development and execution.
• Proven ability to work collaboratively within teams and foster positive relationships with stakeholders.
• Strong analytical skills and experience with data-driven decision-making.
• Excellent written and verbal communication skills, with a talent for creating engaging content.
• Experience in digital marketing including social media, email campaigns, and marketing automation tools.

Technologies & Tools

The Marketing Manager will utilize a range of technologies and tools to maximize campaign reach and efficiency. Proficiency in marketing automation platforms such as HubSpot or Marketo, along with analytics tools like Google Analytics, is essential. Familiarity with social media management tools (e.g., Hootsuite, Buffer) and customer relationship management (CRM) systems is also advantageous. The ability to leverage content creation tools such as Canva or Adobe Creative Suite to develop marketing materials is desirable.

Ideal Candidates

Ideal candidates for the Marketing Manager position will be innovative thinkers with a passion for public health and community engagement. They should possess strong leadership qualities, enabling them to inspire and motivate teams while developing successful marketing initiatives. A data-driven mindset combined with excellent project management skills will be crucial in this role. Additionally, candidates should demonstrate adaptability, creativity, and a commitment to the mission of the American Heart Association.