Marketing Manager, Field Marketing- VA/MD region

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Written by AI from the job title and company, not by Ethos Veterinary Health, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Manager, Field Marketing for the VA/MD region at Ethos Veterinary Health, will be responsible for developing and executing localized marketing strategies to enhance brand visibility and drive community engagement. This role requires a deep understanding of the veterinary market, collaboration with various stakeholders, and the ability to translate brand objectives into actionable marketing initiatives that resonate within the designated geographic areas. The successful candidate will oversee field marketing activities, manage relationships with local veterinary providers, and leverage data insights to optimize marketing efforts.

Job Responsibilities

• Develop and implement field marketing plans tailored to the VA/MD region to support clinic growth and brand recognition.
• Collaborate with the sales and veterinary teams to identify opportunities for community outreach and partnership initiatives.
• Manage promotional activities, including events, sponsorships, and digital marketing campaigns to engage local audiences.
• Analyze market trends and competitor activities to adjust strategies accordingly and identify new opportunities.
• Monitor and report on the effectiveness of marketing activities, providing regular updates to stakeholders.
• Execute local social media strategies that align with corporate branding while engaging regional audiences.
• Build and maintain relationships with local media, veterinary partners, and influencers.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing, with a focus on field marketing or similar roles.
• Proven track record in managing marketing campaigns and initiatives that drive engagement and sales.
• Strong analytical skills, with the ability to interpret marketing data and apply insights to strategy.
• Excellent interpersonal and communication skills, both written and verbal.
• Experience in the veterinary or healthcare industry is preferred but not mandatory.

Technologies & Tools

The Marketing Manager will utilize a variety of technologies and tools, including customer relationship management (CRM) software, marketing automation platforms, and analytics tools. Proficiency in social media management tools, email marketing systems, and content management systems will also be essential for executing and tracking marketing campaigns effectively. Familiarity with graphic design software and website management tools is advantageous for creating promotional materials.

Ideal Candidates

Ideal candidates for this position will demonstrate a passion for veterinary health and a commitment to improving community engagement through effective marketing strategies. They should possess strong project management skills and the ability to work collaboratively in a fast-paced environment. A self-starter with creative problem-solving skills, the suitable applicant will be adaptable to changing market conditions and focused on delivering measurable results. The ability to build and reinforce strong relationships with internal teams and external partners is essential for success in this role.