Marketing Manager, Growth & CRM - - Remote | WFH

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Job Overview

As a Marketing Manager specializing in Growth & CRM at Get It Recruit - Marketing, you will be responsible for developing and executing marketing strategies aimed at customer acquisition and retention. This remote position will require you to collaborate with cross-functional teams to enhance our CRM capabilities and drive growth through innovative marketing initiatives. Your ability to analyze market trends, customer behavior, and campaign performance metrics will be essential in optimizing our marketing efforts and ensuring a high return on investment.

Job Responsibilities

• Develop and implement growth and customer relationship management strategies that align with the company’s overall marketing goals.
• Manage and optimize CRM initiatives to improve customer segmentation, targeting, and engagement.
• Analyze marketing data to evaluate the effectiveness of marketing campaigns and adjust strategies accordingly.
• Collaborate with the sales team to create cohesive marketing and sales plans that drive lead generation and conversion.
• Conduct market research to identify new opportunities and emerging trends within the industry.
• Oversee the execution of email marketing campaigns, ensuring high levels of engagement and low unsubscribe rates.
• Monitor and report on key performance indicators related to customer growth and retention.
• Coordinate with content, social media, and digital marketing teams to align strategies across platforms.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; Master's degree is a plus.
• Minimum of 5 years of experience in marketing, with a focus on growth and customer relationship management.
• Proven track record of developing successful marketing strategies that drive customer acquisition and retention.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with CRM software and tools; familiarity with marketing automation platforms is a plus.
• Excellent verbal and written communication skills, with the ability to present ideas clearly and persuasively.
• Strong project management skills and the ability to manage multiple projects simultaneously.

Technologies & Tools

In this role, you will utilize a variety of technologies and tools to enhance marketing efforts, including CRM platforms such as Salesforce or HubSpot, data analytics tools like Google Analytics, and marketing automation software such as Mailchimp or Marketo. Familiarity with project management software like Asana or Trello will also be beneficial for effective campaign planning and tracking.

Ideal Candidates

The ideal candidate for this position will be results-driven and proactive, possessing a strong understanding of current marketing trends and technology. You should be an innovative thinker who is capable of leading teams to create effective marketing strategies. Excellent interpersonal skills, adaptability, and a collaborative mindset will be key traits to successfully work within our remote team and achieve common goals.