Marketing Manager, Growth & CRM - - Remote | WFH

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Job Overview

The Marketing Manager, Growth & CRM at Get It Recruit - Marketing is responsible for developing and executing marketing strategies aimed at driving customer acquisition, retention, and engagement. In this role, you will leverage data analytics to identify opportunities for growth, optimize customer journeys, and enhance the overall customer experience. You will collaborate with cross-functional teams to implement CRM initiatives that support business objectives and maximize marketing ROI.

Job Responsibilities

• Develop and implement comprehensive marketing strategies focused on customer growth and retention.
• Analyze customer data to inform segmentation and targeting strategies for CRM initiatives.
• Oversee the execution of email marketing campaigns, ensuring alignment with customer journeys and brand messaging.
• Collaborate with the sales team to create integrated marketing campaigns that drive pipeline growth.
• Manage the marketing budget and track campaign performance against objectives and KPIs.
• Identify and leverage key partnerships, channels, and technologies to optimize engagement and conversion rates.
• Lead a team of marketing professionals, providing guidance, direction, and support for their growth.
• Conduct regular market research to keep abreast of industry trends and competitor activities.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in digital marketing, with a specific focus on Growth and CRM strategies.
• Proficiency in marketing automation tools and CRM software (e.g., HubSpot, Salesforce).
• Strong analytical skills with the ability to derive actionable insights from data.
• Excellent project management skills and experience working in cross-functional teams.
• Exceptional communication skills, both written and verbal.
• Proven track record of developing successful customer acquisition and retention strategies.

Technologies & Tools

This position utilizes several advanced technologies and tools to achieve marketing objectives. Key tools include marketing automation software (e.g., HubSpot, Marketo), customer relationship management systems (e.g., Salesforce), data analytics platforms (e.g., Google Analytics, Tableau), and email marketing systems. Familiarity with digital marketing channels such as social media, SEO, and content marketing tools is also essential for success in this role.

Ideal Candidates

The ideal candidate for the Marketing Manager, Growth & CRM position will possess a strong combination of strategic thinking and operational execution. An effective collaborator, you will be results-driven, with a passion for optimizing the customer experience. You should be adaptable to changes in the fast-paced digital marketing landscape and demonstrate creativity in overcoming challenges. A proactive leader with excellent interpersonal skills, you will inspire your team to meet and exceed goals while fostering a culture of continuous improvement.