Marketing Manager I - Paid Media

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Written by AI from the job title and company, not by Ursus, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Manager I - Paid Media at Ursus, Inc. will be responsible for the development, execution, and optimization of paid media strategies across various platforms. This role will involve collaboration with cross-functional teams to ensure cohesive messaging and branding while driving acquisition and engagement through targeted advertising campaigns. The ideal candidate will leverage analytical insights to maximize return on investment (ROI) and work towards achieving key performance indicators (KPIs) in alignment with company objectives.

Job Responsibilities

• Develop and implement comprehensive paid media strategies across platforms including Google Ads, social media, and display networks.
• Monitor, analyze, and report on campaign performance, making data-driven adjustments as necessary to optimize results.
• Collaborate with content creators and design teams to produce engaging advertisements that align with brand messaging.
• Conduct market research to identify trends, opportunities, and target audience insights.
• Manage media budgets, ensuring effective allocation and tracking of expenditures against ROI.
• Establish and maintain relationships with vendors and external partners to enhance media buying efficiency.
• Stay updated on digital marketing trends and best practices to improve campaigns continually.
• Oversee the A/B testing of ad creatives and their performance outcomes.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in paid media marketing or digital advertising.
• Strong understanding of performance marketing metrics and analytics tools.
• Proficiency in Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
• Excellent analytical, organizational, and communication skills.
• Experience with A/B testing and campaign optimization techniques.
• Ability to work collaboratively in a fast-paced, team-oriented environment.

Technologies & Tools

The Marketing Manager I - Paid Media will utilize a range of technologies and tools including customer relationship management (CRM) software, marketing automation platforms, Google Analytics, social media management tools, and ad management systems. Familiarity with advanced Excel functions and reporting tools is also essential to ensure efficient data analysis and campaign monitoring.

Ideal Candidates

Ideal candidates for the Marketing Manager I - Paid Media position will possess a results-oriented mindset with a strategic approach to problem-solving. They should have a passion for innovation and digital marketing trends, along with a strong analytical ability to interpret performance data. Strong interpersonal skills and the ability to communicate effectively across teams are vital for collaboration and teamwork. Candidates who demonstrate initiative, creativity, and adaptability in a fast-evolving landscape will thrive in this role at Ursus, Inc.