Marketing Manager | National Campaigns & Local Store Marketing

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Written by AI from the job title and company, not by Big Chicken, so some details may not match this job. The employer's own page has the real description.

Overview

The Marketing Manager for National Campaigns & Local Store Marketing at Big Chicken will be a pivotal role responsible for crafting and executing innovative marketing strategies that enhance brand visibility and drive sales across both national campaigns and local store initiatives. This position demands a blend of strategic thinking, creativity, and analytics to develop impactful marketing programs that resonate with diverse audiences. The ideal candidate will collaborate closely with multiple stakeholders, including franchise owners and supply partners, ensuring alignment with the company's vision and goals while fostering community engagement.

Job Responsibilities

• Develop and implement comprehensive marketing strategies for national campaigns that align with overall business objectives.
• Plan and execute localized marketing initiatives that engage community members and drive foot traffic to individual store locations.
• Analyze market trends and consumer data to inform decision-making and refine strategies.
• Collaborate with cross-functional teams including Operations, Sales, and Franchise Development to ensure cohesive messaging and execution.
• Manage marketing budgets, track expenses, and report the ROI of various marketing campaigns.
• Lead the creation of marketing collateral and promotional materials, ensuring brand consistency across channels.
• Coordinate and oversee marketing events and community outreach programs to enhance brand loyalty and recognition.
• Utilize digital marketing tools and technologies to optimize campaigns and track performance metrics.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is preferred.
• Minimum of 5 years of experience in marketing management, preferably in the food and beverage industry.
• Strong understanding of both national and local marketing dynamics.
• Proficiency in digital marketing strategies and tools, including social media, email marketing, and web analytics platforms.
• Demonstrated experience in budget management and financial analysis.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with diverse stakeholders.
• Strong analytical skills to interpret data and generate actionable insights.

Technologies & Tools

The Marketing Manager will utilize various technologies and tools to execute campaigns effectively and measure their success. Key tools include marketing automation software such as HubSpot or Marketo, social media management platforms like Hootsuite, and analytics tools such as Google Analytics for web performance tracking. Additionally, proficiency in CRM systems and graphic design software (e.g., Adobe Creative Suite) may be required to create compelling marketing materials.

Ideal Candidates

The ideal candidate for the Marketing Manager position at Big Chicken will possess a unique blend of creativity and analytical capability, allowing them to produce compelling marketing strategies based on data-driven decisions. They should have excellent leadership skills to inspire and guide teams through campaign execution while maintaining a strong sense of initiative and adaptability in a fast-paced environment. A passion for the food industry and community engagement will further enhance their fit within the company culture and objectives.