Marketing Manager, Oncology - Thought Leadership & Strategic Accounts (Remote)

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Job Overview

The Marketing Manager for Oncology - Thought Leadership & Strategic Accounts at Myriad Genetics plays a pivotal role in driving the strategic vision for our oncology portfolio. This position is integral to developing marketing strategies that enhance thought leadership and foster strong partnerships with key accounts. The successful candidate will leverage their deep understanding of oncology and healthcare marketing dynamics to enhance Myriad's visibility and impact within the industry, ensuring alignment with corporate objectives while promoting innovative solutions that cater to market needs.

Job Responsibilities

• Develop and implement marketing strategies focused on thought leadership to position Myriad as a leader in the oncology space.
• Manage strategic account relationships, identifying opportunities to support and drive growth initiatives.
• Collaborate with cross-functional teams to align marketing initiatives with product development and commercial strategies.
• Conduct market research and analysis to inform strategic decisions and optimize marketing efforts.
• Produce high-quality marketing materials, including presentations, white papers, and promotional content.
• Oversee the execution of digital marketing campaigns and evaluate their effectiveness in reaching target audiences.
• Monitor industry trends, competitive landscape, and stakeholder needs to anticipate market changes and adapt strategies accordingly.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 5 years of experience in marketing, preferably within the oncology or healthcare sector.
• Strong understanding of market dynamics and healthcare trends impacting oncology.
• Proven track record of managing strategic accounts and fostering partnerships to drive business outcomes.
• Exceptional analytical skills with the ability to interpret data and metrics to inform strategy.
• Excellent communication skills, both written and verbal, with experience in public speaking and presenting.
• Proficiency in digital marketing strategies and tools.

Technologies & Tools

The Marketing Manager will utilize a variety of technologies and tools to facilitate effective marketing strategies, including CRM software (such as Salesforce), marketing automation platforms (like HubSpot), and analytics tools for measuring campaign performance. Familiarity with content management systems (CMS) and social media management tools will be advantageous in executing and optimizing digital marketing efforts.

Ideal Candidates

The ideal candidate for this position will possess a strategic mindset with a proactive approach to problem-solving. They should be detail-oriented and highly organized, demonstrating the ability to manage multiple projects simultaneously. A strong collaborative spirit and the ability to work effectively in a remote environment are essential. Candidates should exhibit a passion for oncology and a commitment to improving patient outcomes through innovative marketing solutions. Additionally, qualities such as adaptability, critical thinking, and an entrepreneurial spirit will enhance success in this dynamic role.