Marketing Manager, Paid Media, Amazon Business

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Amazon, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Manager, Paid Media for Amazon Business will lead strategic initiatives to drive customer acquisition and retention through innovative paid media campaigns. This role requires a keen analytical mind to optimize performance and scalability while ensuring alignment with business objectives. The successful candidate will collaborate with cross-functional teams to develop and execute campaigns that enhance brand visibility and increase profitability on the Amazon platform.

Job Responsibilities

• Develop and implement comprehensive paid media strategies to drive customer engagement and revenue growth.
• Analyze and interpret performance metrics to enhance campaign effectiveness and optimize spend.
• Collaborate with creative teams to design compelling ad copy and visuals that resonate with target audiences.
• Manage budget allocation across various paid media channels, ensuring maximum ROI.
• Conduct ongoing market research to identify trends, competitive positioning, and customer preferences.
• Utilize A/B testing and other performance improvement techniques to continually refine advertising efforts.
• Prepare regular performance reports for senior management, highlighting successes and areas for improvement.
• Stay abreast of industry developments, emerging tools, and technologies to enhance paid media strategies.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in digital marketing, with a focus on paid media strategies.
• Proficiency in analytics tools such as Google Analytics, Amazon Advertising Console, and other paid media platforms.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Excellent verbal and written communication skills, with the ability to influence stakeholders at all levels.
• Proven track record of successful campaign management and optimization.
• Detail-oriented with strong project management skills and the ability to manage multiple projects simultaneously.

Technologies & Tools

The Marketing Manager, Paid Media will employ a variety of technologies and tools, including but not limited to, Google Analytics, Amazon Advertising tools, SEMrush, Tableau for data visualization, and social media ad platforms. Familiarity with customer relationship management (CRM) systems and marketing automation tools will be beneficial to streamline ad operations and enhance customer targeting.

Ideal Candidates

The ideal candidate for this role will exhibit a blend of creativity and analytical prowess. They should be proactive, results-oriented, and able to thrive in a fast-paced environment. Strong leadership qualities and the ability to work collaboratively with diverse teams will be essential. Additionally, an innovative mindset with a passion for digital marketing trends will make a candidate stand out in the competitive landscape of paid media. A commitment to continuous learning and adaptation to new challenges is also critical for success in this dynamic position.