Marketing Manager - Paid Search - - Remote | WFH

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Job Overview

The Marketing Manager - Paid Search at Get It Recruit - Marketing will be responsible for developing and executing comprehensive paid search strategies to enhance brand visibility and drive measurable growth. This role involves analyzing campaign performance, optimizing spend, and collaborating with cross-functional teams to align overall marketing efforts. The ideal candidate will leverage their expertise in paid search technologies and consumer behavior to formulate effective marketing campaigns that deliver results while also managing budgets and timelines efficiently.

Job Responsibilities

• Design and implement comprehensive paid search strategies across various platforms including Google Ads and Bing Ads.
• Conduct thorough keyword research to identify new opportunities and optimize existing campaigns.
• Monitor, analyze, and report on campaign performance metrics to inform ongoing strategy adjustments.
• Manage and allocate budgets effectively to maximize ROI from paid search initiatives.
• Collaborate with content and design teams to ensure ad copy and creative assets are aligned with brand messaging and objectives.
• Stay updated on industry trends, algorithm updates, and competitive landscape to maintain an edge in digital marketing.
• Provide insights and recommendations for continuous improvement based on data analysis.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in digital marketing, specifically in paid search.
• Proven track record of managing successful paid search campaigns with demonstrable results.
• Strong analytical skills with experience in using analytics tools (e.g., Google Analytics, SEMrush).
• Excellent communication and project management abilities.
• Certification in Google Ads or Bing Ads is preferred.

Technologies & Tools

The Marketing Manager will utilize a variety of technologies and tools to enhance campaign effectiveness, including Google Ads, Microsoft Bing Ads, Google Analytics, SEMrush, and marketing automation platforms. Experience with A/B testing tools and reporting dashboards will also be beneficial in optimizing and analyzing the performance of marketing efforts.

Ideal Candidates

The ideal candidate for this position is a proactive and data-driven individual who thrives in a dynamic environment. Successful Marketing Managers in this role will exhibit strong problem-solving skills, adaptability to changing market conditions, and a passion for digital marketing innovation. A collaborative mindset coupled with a commitment to achieving team goals will ensure alignment and success within the organization.